International Marketing Assignment : Zara, Amazon and Easy jet
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Added on 2021-02-21
International Marketing Assignment : Zara, Amazon and Easy jet
Added on 2021-02-21
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International MarketingPart 1
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of companies...............................................................................................................1Contemporary international marketing issues.............................................................................2Strategic marketing strategies-....................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONInternational marketing is application of marketing rules or principles to satisfy variedwants and needs of different people residing across domestic borders (Dinnie, 2015). It is toundertake marketing functions or activities in more than one country, it is also known as globalmarketing. Export, direct investment, joint ventures, global web and licencing & franchising arethe several ways through which firms can globalize. The present report is based in Zara, Amazonand Easy jet international marketing strategies and explains contemporary internationalmarketing issues. Background of each organization and strategic marketing strategies includingsegmentation theory. Overview of companiesAmazon Inc. is American international technology organization based in Washington,Seattle that centring on e-commerce, digital streaming, cloud computing and artificialintelligence. It is considered as one of the largest four technology organizations along withApple, Google and Facebook. It is known for their disruption of well-established industriesthrough mass scale and technological innovation. Company is the world's biggest e-commercemarketplace, cloud computing platform and Al assistant provider as measured by marketcapitalization and market revenue (Schaltegger and Burritt, 2017). It is one of the largest internetfirm in world by revenue and second biggest private employer in US. It is founded by Jeff Bezonin 1994 in Bellevue, they initially started its business as the online marketplace for books butafter some time, they expanded its business to sell software, apparel, electronics, video games,furniture, jewellery, toys and food. Organization acquired whole food market in 2017 for $13.4billion, which immensely increased their presence as brick and mortar retailer. It has number ofservices and products available including, Amazon Prime, Amazon digital game store, amazonfresh, web services, app store, echo, fire tablets, music, amazon studio, fire TV, kindle, musicunlimited, amazon wireless etc. firm has different types of distribution services consisting ofcross dock, sortation centres, prime now hubs, fulfilment centres, prime air hubs. EasyJet is an airline organization limited, it is British low cost airline operatesinternational and domestic scheduled facilities on over 1,000 routes in 30 nations effectively. It islisted on London stock exchange located in London, they employ approximately 14,000 peoplesbased throughout Europe but mostly in UK. It is founded in 1995, grown through the1
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