The assignment delves into a strategic expansion plan for the renowned hotel chain, Ritz-Carlton. It focuses on Washington D.C. as the target market due to its thriving economy, tourism appeal, and international airport. The document explores various market entry strategies such as franchising, licensing, joint ventures, and wholly owned subsidiaries, outlining their advantages and disadvantages. Additionally, it incorporates a SWOT analysis to assess the internal strengths and weaknesses of Ritz-Carlton, as well as external opportunities and threats in the chosen market.