International Marketing Planning for KFC: Situational Analysis, STP Analysis, Marketing Mix, and Controlling

International Marketing Planning
(Part 1)

Table of contents
• Introduction
• Company overview
• Situational Analysis
• Smart Analysis
• STP Analysis
• Marketing Mix
• Gantt chart
• Controlling
• Conclusion
• References

Introduction
Marketing is a procedure of
exploring, making and delivering
value to reach the requirements of
a target market in terms of goods
and services. This presentation is
based on KFC, it is an American
food restaurant company.

Company Overview
KFC( kentucky fried Chicken), is an
American fast food restaurant in
Louisville. Its unique product is Fired
chicken. It serves services in many areas
around 150 countries. At first they were
establish in 1952 in Utah. It is the first
American fast food company which
expands business at global country just as
Canada, UK.