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Assignment on International Marketing of TATA Group

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Added on  2020-04-07

Assignment on International Marketing of TATA Group

   Added on 2020-04-07

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Running head: INTERNATIONAL MARKETINGInternational MarketingName of the student:Name of the university:Author note
Assignment on International Marketing of TATA Group_1
INTERNATIONAL MARKETING1Table of ContentsIntroduction......................................................................................................................................2Target market alternatives...............................................................................................................2Defining the population...................................................................................................................3Sampling frame................................................................................................................................4Sampling approach..........................................................................................................................4Effectiveness of the selected approach............................................................................................5Conclusion.......................................................................................................................................6Reference.........................................................................................................................................8Appendix........................................................................................................................................10
Assignment on International Marketing of TATA Group_2
INTERNATIONAL MARKETING2IntroductionTata Motors Limited which was known as TELCO is an Indian multinational companythat excels in manufacturing and is one of the members of TATA Group. They manufactureproducts such as sports cars, passenger cars, vans, trucks, buses, coaches, military vehicles andconstruction equipment. This company was founded in the year 1945 and their market is spreadworldwide. They also provide services such as automotive design, engineering and outsourcingservices apart from the goods mentioned above (Business 2016). Their manufacturing andassembly plants is not only present in India but also in Argentina, Thailand, Great Britain andSouth Africa. Even the research centers are located in Spain, Great Britain and South Koreaalong with India. Their main subsidiaries have purchased the English supreme car maker JaguarLand Rover and the South Korean manufacturer of commercial vehicle TATA Daewoo. Theyalso have different joint enterprises such as bus manufacturing with Marco polo S.A.,construction equipment with Hitachi and automotive components with Fiat Chrysler. They hadmanufactured their first commercial vehicle in 1954 by collaborating with Daimler Benz AG butit was finished in 1969. TATA penetrated the passenger vehicle market in 1991 by introducingTATA Sierra. They became the first Indian company to launch a competitive indigenousautomobile. Target market alternativesThe Zest is a compact and comfortable car that has been manufactured keeping in mindthe present and the future market in mind (Chatterjee 2015). It is a new model which possess afresh look which can be attributed for the family and also has some interest applications suitablefor the young generation. The LED daytime running lights is absolutely perfect for the targetaudience. The voice- controls of the car is really unique and created after testing the dialects of
Assignment on International Marketing of TATA Group_3
INTERNATIONAL MARKETING370 individuals. This will attempt to target the audience of different areas and regions. Theattempt of the company to make the journey of passengers’ safe along with comfort will beappealing to all kind of customers who will have income range to afford the car.Recommendation- four speakers and four tweeters in the car for a surround sound experience isbest recommended for today’s youth who lives for the music. This car will easily make way intotheir life by providing the opportunities that they always look for (Chia 2014). Defining the populationFor the research study of Zest Sedan, if the population needs to be defined then that willinclude the people of those areas where it is launched. The price range of the car starts from 5.21lakhs at 17.57 km/l. Therefore, the population whose income ranges in this group will be able toafford this new member of the TATA family. As the company is situated at more than onelocation therefore the natives of all those places will be counted in the population for the researchstudy. Then the large population group will be classified according to the age, gender, incomerange and needs of the customers. The customers will also be sorted according to their choice ofspecifications of the car (Chu and Guo 2015). Recommendation- As the TATA company is based in India therefore the prime attraction will bethe Indian population. The sorting will be done as in among the Indian population who are thepotential customers who can purchase the car. There will be different choices on the part of thecustomers. A market research on the population of the area will be able to measure the buyingdecision, purchasing behavior, choices of the product and preferences of the customer. Thisclassification will be helpful for the researchers to draw a picture of the sale of the product.
Assignment on International Marketing of TATA Group_4

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