This presentation discusses the concept of international marketing and its comparison with home marketing. It highlights the importance of effective communication between organization and user for long time. The references used in this presentation are Bala and Verma (2018), Camilleri (2020), Gundala et al. (2018), and Hasan and Sohail (2021).

Assignment Brief

Individual written report and presentation on L'Oreal's international marketing strategy.

Learn about the concept of international marketing and its comparison with home marketing. Understand the importance of effective communication between organization and user for long time.

International Marketing - Desklib

International Marketing

This presentation by Desklib on Understanding Customers covers marketing theories, consumer decision-making process, SWOT analysis, and future trends in the tourism industry. It highlights the impact of social media on marketing and consumer behavior, and the need for digital marketing strategies. The presentation also includes a team task slide and references to relevant research studies.

Marketing

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

This report discusses the concept of international marketing and its key concepts. It also evaluates the various routes and strategies that L'Oreal can adopt to target international markets. The report presents an overview of the global vs local debate and investigates how the product, pricing, promotional and distribution approach differs in a variety of international contexts. It also explains and analyses multinational, global, and meta-national approaches to international marketing.

Hartpury University and Hartpury College

International Marketing: Routes, Strategies, and Approaches

This presentation discusses the global vs local debate in international marketing and how product, pricing, and promotion approaches differ in various contexts. It emphasizes the importance of marketing mix elements in sustaining success. The presentation also covers the concept of international marketing and its crucial role in enhancing the awareness of goods and services in the market.

International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

International Market Entry Strategies

Lambton College of Applied Arts and Technology

International Marketing: How to Enter a Totally New Market

Presentation

business

This presentation discusses international marketing approaches, compares home and international orientation, and provides recommendations for Marriott's global operations. It emphasizes the need for effective marketing strategies, skilled human resources, and tracking performance to increase profits and revenues. The presentation concludes with references to relevant research.

International Marketing

End of preview

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

International Marketing: Routes, Strategies, and Approaches

International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

International Marketing: How to Enter a Totally New Market

business

International Marketing: Approaches, Comparisons, and Recommendations

International Marketing

End of preview

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Deskliblg...

International Marketing: Routes, Strategies, and Approacheslg...

International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approacheslg...

International Marketing: How to Enter a Totally New Marketlg...

businesslg...

International Marketing: Approaches, Comparisons, and Recommendationslg...

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

International Marketing: Routes, Strategies, and Approaches

International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

International Marketing: How to Enter a Totally New Market

business

International Marketing: Approaches, Comparisons, and Recommendations