International Marketing Plan- PDF
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Added on 2021-06-18
International Marketing Plan- PDF
Added on 2021-06-18
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International MarketingPlan
1AcknowledgementsThe success of the research work and formulation of the International Marketing Plan for the artificialintelligence software company was possible due to constant support and cooperation from theinterviewees of the research, especially the brand managers and entrepreneurs of the establishment.Constant support and encouragement from my teachers was a daily source of motivation and curiosityfor completing this research. I acknowledge their timeless efforts to provide necessary data andinformation required for the completion of the project work.
2Executive Summary: This is noteworthy that this particular article can be acknowledged as the business plan of SME, anAustralian Company. This particular company deals with the artificial intelligence and computingprograms. It can be suggested that this part of this article focused on the different strategies in order toset their target audience. It is important to understand how the company can set their target audience inorder to offer the significant product or service. This particular portion of this article has talked about theplans and strategies regarding their investments and budgets. It also offers the multiplerecommendations and action plans in order to analyze the risk factors and find solutions.
3Table of ContentsIntroduction4Research methodology4Situational Analysis5Company’s Assets and Skills5Organization’s Assets and Skills6Market Analysis6Business Environment Analysis7Nature of Demand9Size and Extent of Demand10Product Category Stage of Product Life Cycle10Structure of the Industry10Competitor Analysis11SWOT Analysis11Objectives12Recommended Marketing Strategies15Target Markets Identification and Segmentation Strategy:15Market Positioning16Market Entry Strategy16Marketing Mix Strategies17Products (Product Mix)17
5Introduction Australia based company, Semantic Software Asia Pacific Limited Company actively indulges in A.I.research and development, big data, data integration and intelligent systems ever since its inception inthe year, 2008. Over the course of time, they have developed products such as Semantic Platform(Semantic Computing Platform, with is A.I based), Ontocuro (Ontology Management Suite, which alsoallows users to contextualise various words in said field), and Datacuro (Data Interoperability Suite), all ofwhich are A.I. based. They plan to expand to the USA, UK, China and India as a big name in understandand analysing a huge amount of data. As mentioned earlier, they main target markets are big data, dataintegration, and intelligent systems. Semantics Asia Pacific Limited Company has pioneered the processof collecting a huge amount of data, and using it to do various things like introduce abstract concepts to acomputer so that it thinks and behaves like a human. The Company is aiming to expand in USA, specializing in the retail industry, where the large scaleCompanies like Amazon and Flipkart require effective data mining and extraction processes for increasingthe value of the derived data. Introduction of AI technology will enhance their companies of onlineoperating companies such as Amazon and Flipkart as the management of Big data will be easier and theinterface of will be more user friendly increasing the efficiency the firm in there operation. This is the themain reason because of which the AI technology will have a great demand within the retail industry andcompanies in the retail business.They have worked to make sure that a computer understands context,and the system is more intuitive to human queries. Its primary entry strategy, as planned by the companyis to look into military funding, health funding and a guarantee to triple the investment of any investor tofacilitate the continuous research necessary and the growth. They plan on using data to create a marketto sell data to create a more all-round, understanding A.I that is more coherent.
6Research methodology The research work conducted for formulating this business plan was thorough and exhaustive, usingseveral techniques to gather a plethora of information and knowledge regarding the Company as well asthe market industry it is about to venture in (Hutter et al. 2014). The two research methodology of anykind of research work comprise of either/or/both qualitative measures and quantitative measures so thatvoices from each sections of the stakeholders can be attended. However, this particular research requiresa much detailed understanding of the business processes, their market industry and the commonchallenges faced by growing establishments in the process of entering the global market (Medvedev,2015). As a producer and supplier of artificial intelligence software that helps the large scale Companiesto organize their data sources and use them as influential weapons, the formulation of a researchedInternational Market Plan for its entry into the global market would require extensive qualitativegroundwork and research through the means of both primary as well as secondary resources (Smith,2015).In order to incorporate the Company’s internal and external threats, several interviews have beenconducted with the top managers of the Company regarding their opinions on the Company’s positionand stability (Hair Jr et al., 2015). Secondary data sources like articles and journals discussing thechallenges of a growing Company on entering the world market have been studied to get a better insightat the Company’s threats and opportunities (George, Haas & Pentland, 2014). Some of the questions thatwere asked in the interviews with the top managers are as follows:●What do you think are the Company’s biggest fears of failure?●With a business perspective, how do you feel about expanding the business beyondnational boundary?●Is the Company prepared to survive the challenges posed during the process ofentering global market?
7Situational AnalysisIn order to correctly analyze the Company’s external and internal situations, a situational analysis hasbeen conducted, comprising of the detailed assessment of the Company’s internal resources, its businessenvironment, the industry it is working in, the respective consumers and their behaviour, and finally thecontemporary rivals of the Company in the industry. Company’s Assets and SkillsThe Semantic Software Asia Pacific Limited Company is based in Australia and stresses on avid researchand development of artificial intelligence softwares and its speciality is the creation of the ArtificialIntelligence technology called Semantic Computing, which is now a brand itself. The biggest achievementof the Company was the development of the artificial intelligence software platform that called SemanticComputing that allows the translation and proper segregation of data in order to add more value to it(Russell & Norvig, 2016). For the first time in the digital history of internet and technology, the Companydeveloped a platform that can make a computer think like a human, taking into account abstract ideasand concepts of regular human activities. According to (George, Haas & Pentland, 2014), the technologiesused by the Company to support this platform are groundbreaking and essentially stresses on adding newvalue to the data collected. Organization’s Assets and SkillsThe organizations biggest assets lie in their skills in technological advancements and artificial intelligenceknowledge base, which they utilize to provide software support in business-to-business interactions(Mustak, 2014). The two main departments working for the organization are its team of researchers andthe team of developers. The research team of the organization comprise of highly qualified professionaland researchers as well as scientists, who work together to study and diversify the use of artificialintelligence in daily business procedures. The developers team of the organization work in compliance with the research team and mainlyemphasize on the practical application of the theories derived in order to build a virtual platform that can
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