International Marketing | Project Report

INTERNATIONAL
MARKETING

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Contents
Introduction............................................................................................................... 1
Trend....................................................................................................................... 1
Its impact on attractiveness............................................................................................ 1
Opportunities............................................................................................................. 2
Threats..................................................................................................................... 2
Conclusion................................................................................................................ 3
References................................................................................................................ 3

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Introduction
Today’s business environment has become highly complex and the change in the business
environment has become very fast. This fast change in the global business has created many
trends and these trends are so powerful that it has deeper impact on the operations of the firm.
A firm needs to be ready with the challenges that they might face in the future to some or the
other trends (Shalender and Yadav, 2019). For a company that is aiming to expand their
business in other countries will have to give more focus towards the trends in those countries
that might create an opportunity or threat to their business. Holden which is one of the oldest
car manufacturers in Australia is aiming to expand their business into India. They will face
the trend related to purchasing behaviour of the people. This report is going to discuss the
trend that is going to have impact on the expansion plans of the company in India.
Trend
It is seen that India is at a brink of recession and the one of the industries that was severely
got impacted by these shadows of recession is the auto-mobile manufacturing. Due to this,
people are spending their money wisely and are constraining themselves from making any
new expensive expenditure. People are also looking towards the products that are available at
the lower cost (Singh and Avikal, 2019). Due to the increasing trade war between U.S. and
China the global market is not expected to show a positive growth and hence people will look
for the economical products.
Its impact on attractiveness
India is one of the fastest developing nations in the world still the impact of global economic
turndown can be easily seen on Indian consumer as well. It is to be understood that this trend
has a deeper impact on the market attractiveness (Sharma, 2019). In spite of the fact that
India has a very large population there is decrease in the car sales in the past one year. Along
with this government policies have also impacted the industry as government has asked
companies to upgrade its technology and hence people are in two minds that whether they
should purchase now or they should purchase once all the cars will be upgraded (Nagamani
and Muthusamy, 2019). Apart from this the Non-financial banking sector along with banking
sector is not performing well hence people are not getting easy loans. This is decreasing the