International Marketing Report - Desklib

This report on International Marketing covers the global versus local debate, product, price, pricing and promotional distribution approach in international contexts, various international marketing approaches, ways to assess competitors, and recommendations for Marshfield Bakery Limited. The report suggests that Marshfield Bakery Limited should adapt the penetration pricing strategy and undertake marketing campaigns to expand their business into the global market.

International Marketing

 Introduction
 Overview of the key arguments in the global versus local debate
 How the product, price, pricing and promotional distribution approach differs in a
variety of international contexts
 Various international marketing approaches your client organisation can adopt
 Compare home and international orientation and ways to assess competitors,
outlining the implications of each approach
 Recommendation
 Conclusion
 References
Table of content

Introduction
 International marketing means the process which used principled that are
based upon accomplishment of individuals requirement as per international
perspective. It is related for making representation done upon making
concentration making expansion of firm's local strategies of marketing
through relevancy provided upon identification as well as targeting market
that makes formulation possible of decision in relation to global market. In

Overview of the key arguments in the global versus
local debate

How the product, price, pricing and promotional distribution
approach differs in a variety of international contexts

 Global: This is consider to be international marketing approach which has made
possess done over outlet in order to expand in relation over different countries that
makes comply develop in relation of uniform organization making culture with
regular set of procedure for aiding facilities with an efficacious international firm.
 Transactional: These firms are complex in nature which makes substantial
facilities at the time of performance to be performed in relation to various
countries. They are not particular based over preferences to any specific country
within the national market. It is one of the most effective aspect based upon
transactions that has to be done regarding business.
Various international marketing approaches your client
organisation can adopt

 Home orientation: This is considered as an approach within which firm has
been focused upon making observation done over similarities within marketplace
making perceptive regarding goods and services which is effective in nature regarding
marketplace impacting business functions.
 Implication: According to the process effective coordination has been developed
among global as well as domestic country for Marshfield Bakery Limited.
 Ways to assess rivals: It has been anticipating competition and power which makes
effectiveness take place in relation to damage of organization's brand value within
marke(tZeneli, Czinkota and Knight, 2018). Under it orientation intent to posses
confidence in relation over goods and services facilitated through organization and
consider regarding competitors and threats to be lower.
Compare home and international orientation and
ways to assess competitors, outlining the
implications of each approach

 Therefore, from the above, it is recommended that Marshfield Bakery
Limited have to adapt the penetration pricing for grabbing the attention of various
customers into UAE as well as may able to retain them for longer period in future.
In addition to this, it is also suggested that respective organisation have to
undertake the marketing campaigns. In respect of product, they have to concentrate
on product line expansion by considering the heath conscious nature respective
country people. Marshfield Bakery Limited should adapted global approaches for
expanding their business into global market.
Recommendation

From the above discussion it can be concluded that huge scope as well as various
important concepts of international marketing is covered. They are exports which is
fully owned for manufacturing other in this global marketing provides various
opportunities making challenges to firm which has been undertaken with marketing
consultants.
Conclusion

 Ewah, S. and Osang, J.E., 2018. Influence of cross cultural differences on
international marketing. International Journal of Academic Research in Business
and Social Sciences, 8(7), pp.363-376.
 Farrell, C., 2020. Do international marketing simulations provide an authentic
assessment of learning? A student perspective. The International Journal of
Management Education, 18(1), p.100362.
 Ferraris, A., Del Giudice, M., Grandhi, B. and Cillo, V., 2019. Refining the
relation between cause-related marketing and consumers purchase intentions: a
cross-country analysis. International Marketing Review.
References

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