Report on International Marketing - Marks & Spencer

International Marketing

Table of Content
Introduction..........................................................................................................................................4
Main body.............................................................................................................................................4
Conclusion............................................................................................................................................8
References............................................................................................................................................9
2

Executive Summary
Multinational firms those which are operating worldwide have to market their products as per the
needs of consumers of particular nation. Present study identifies the challenges and opportunities
for the global firm when it enters into new market. Report discusses about the cultural sensitivity
and international factors that shape the competitive environment is evaluated. Retail industry has
great opportunity in Chinese market, consumers demand is very high and they have high interest
in the British products that can give success to Marks and Spencer.
3