International Marketing | Report On NESTLE | SWOT Analysis

Added on -2020-02-14

| 17 pages| 5173 words| 354 views

Trusted by 2+ million users,
1000+ happy students everyday

Showing pages 1 to 4 of 17 pages

InternationalMarketing1
Table of ContentsIntroduction .....................................................................................................................................1Section (A) Marketing environment of Nestle cereal in USA and South Africa ...........................1Marketing environment of Nestle in USA ..................................................................................2Pestle analysis .............................................................................................................................2Key challenges faced by Nestle in USA......................................................................................4Marketing environment of south Africa for Nestle ....................................................................4Pestle analysis .............................................................................................................................5Key challenges faced by Nestle cereal in south Africa ..............................................................6(Section B) Analysis of whether global or domestic strategy should be adopted by Nestle .....7Strategy for Nestle in USA .........................................................................................................8Strategy for Nestle in South Africa .............................................................................................8Conclusion ......................................................................................................................................9References......................................................................................................................................102
Illustration IndexIllustration 1: Nestle cereal brands..................................................................................................2Illustration 2: PESTEL Analysis .....................................................................................................3Illustration 3: Nestle cereal brand....................................................................................................93
INTRODUCTION International marketing is defined as the process in which marketing principles andpractices are applied in more than one nation. Further, manger of the organization is required todeal with various aspects and issues at the time of performing marketing activities at the globallevel (Che, 2014). Culture and business environment conditions varies from country to country.It is also possible that marketing strategy for one nation may not be suitable for other. This reportis based on Nestle which is a Swiss transnational beverage and food company. In terms ofrevenue, it is considered as the largest brand in all over the globe. The present report explains thecritical evaluation of cereal brands in USA and South Africa. Other than this, it also depicts thestrategy which should be adopted by the brand in both the above stated countries. SECTION (A) MARKETING ENVIRONMENT OF NESTLE CEREAL IN USA AND SOUTH AFRICA Nestle is a leading brand of nutrition, wellness and health related products in the entireworld. At present, the brand is offering more than 2000 brand globally with a workforce of339000 employees. Nestle operates in more than 197 countries of the world and its mission is tobecome world’s leading brand in health, nutrition and wellness. Operating at global environmentis not an easy task as the business is required to take care of the working environment of eachand every country (Cunningham, 2013). Along with this, brand needs to ensure that it adhere thelaws, regulations and rules of each country in best possible manner. At the time of operating inglobal environment, Nestle always ensure that quality products are provided to people. Thishelps in enhancing brand image and level of customer’s loyalty. 1

Found this document preview useful?

You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss

Premium

$45

Q&A Library Access

Chat support

12

Document Unlocks

4

Answer Unlocks

Students who viewed this