Report On International Marketing Of Primark - Indian Market Analysis

Added on -2020-02-05

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INTERNATIONALMARKETING
Executive summaryPrimark is going to operate its business in the Indian market, therefore it has to conduct effectivemarket analysis of Indian market. Company is going to produce innovative and creative designerclothes for kids and adult people customer. Corporation have major objective is to acquire largenumbers of customer by deliver effective and excellent quality product to them. Further companywant to increase its market share in the Indian market. Therefore, company have to choose theexport mode of market entry. In addition to this corporation will choose the demographicalsegmentation in the market. It will choose both online and offline channel of communication andpromotion in the market. Moreover it will select penetration pricing strategy in order to increaseits profit in the market.
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11........................................................................................................................................................22........................................................................................................................................................2A).................................................................................................................................................3b).................................................................................................................................................3c)..................................................................................................................................................4d).................................................................................................................................................43. Preliminary Marketing Plan.........................................................................................................4a...................................................................................................................................................4b...................................................................................................................................................5c...................................................................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONInternational marketing is a marketing activity under which seller engaged with morethan one country and deal with the international market. It is the application of marketingprinciples in more than one country, by companies overseas or across national border. Aninternational market is defined geographically as a market outside the international border ofcompany’s country of citizenship (International Market Definition & Explanation. 2016). Underthis market, seller have to follow the international rules, regulation and code of conduct by whichit operate its business operation in the foreign market. Primark may largely affect by the culturaland economic environment in the new emerging market that is India. The economy of India hasbeen significantly stable, since the introduction of the industrial reform policies in 1991.Thisfactor includes the GDP rate of country, pricing policies, rate of interest and economy condition. Company has to conduct the economic analysis of the Indian market in order to sustainthere in an effective manner. Under the economic condition of country various aspects areincluded such as rate of interest, inflation, fluctuation in pricing policies etc. Primark has toconsider this factor in order to carry its business activities and function in the Indian market.Primark is a clothing retail company so its process will decide in the Indian market according totheir economic condition. Primark has to set its process of product according to the consideration of this component.Cultural factor can largely affect the business operation because in this factor includes customerbeliefs, choice, preferences, taste, family size, family style etc. Primark is a clothing retailercompany so it must consider the Indian customers choice, taste, preferences, culture, and theirchanging fashion trend. Primark is going to operate its business in the Indian market so Indianculture can influence the cited venture production, manufacturing, marketing process. In order toperform effectively in the new market cited venture has conduct the cultural analysis of Indianmarket. The economy of country affect the business operation by fluctuation of interest rate,inflation, recession and pricing policies. This factor includes the GDP rate of country, pricingpolicies, rate of interest and economy condition. Primark has to set its process of productaccording to the consideration of this component This project report produce an internationalmarketing plan for an organisation Primark. It is an Irish clothing retailer operating in Austria,

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