SWOT Analysis of Australian Big Four Wine Industry

Australian Big Four Wine
Industry
International Mar-
keting

Introduction
SWOT Analysis refers to various internal and external fac-
tor that affects the future performance of business enter-
prise.
SWOT stands for Strength, Weakness, Opportunity and
Threat. This technique focuses on maintaining the balance
between micro resources and competency of an organiza-
tion and macro threats.

SWOT Analysis of Australia Big Four
Wine Company
Australia Big Four Wine Company consist of Beringer
Blass, Orlando-Wyndham, BRL Hardy and Southcorp.
From the last 15 years, Australian wine company has
hold a major share of international market on the basis of
product range, technological innovation, consistent
quality and reasonable pricing.

BERINGER BLASS
Merger between Wolf Blass and Milder in 1991.
Acquired by Foster's Brewing Group.
Announced Joint Venture with Vina Sanata in 1997.