International Marketing Strategies for Agro Bolivia

International
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
Assess the scope and key concepts of international marketing and explain the rationale for
your chosen organisation to market internationally...............................................................4
Describe the various routes to international market which your chosen organization can adopt
and which route the company should adopt and why?...........................................................5
There are many international markets that an organisation can enter, so evaluate the key
criteria and selection process that the company should use when considering which
international market to enter besides evaluating the opportunities and challenges................6
Define and explain what a market entry strategy is, using examples of the different strategies
that are available to an organisation, and include the advantages and disadvantages of each.7
Critically evaluate how your chosen organisations should adapt their marketing strategies for
various international markets.................................................................................................9
Conclusions and recommendations on how and why the company should enter the
international market................................................................................................................9
CONCLUSION .............................................................................................................................10
REFRENCES.................................................................................................................................12

INTRODUCTION
Global business is a terminology which is essential for the regulation the dynamic
activities of the organization or a company. It provides with a direction to a company along with
the planned and strategic supplies which provides a support among the competitors in the global
market. This benefit is earned by providing various goods and services to the customers or the
clients. The primary function of the management is to achieve the marketing aims and objectives.
It results in the expansion of the business and partnerships as an outcome of the worldwide
commercial operations(Alon et.al, 2020) . This report encompasses the construction of
international marketing and the different marketing plans along with their merits and demerits.
This report further includes a case study of a UK based company named Agro Bolivia which is
engaged in the business of nuts, grains, seeds,etc. The formation of the company was done in the
year 2013. At present, the company is strategising its expansion in the global market. The
company is planning to grow its business in order to attain a better understanding in relation with
the distinct policies of the other countries. The report will explain that how a business can spread
its roots in the international market.
TASK 1
Introduction of chosen company and definition of international marketing.
Agro Bolivia is an United Kingdom based company which deals in trading of the grains,
seeds and nuts. It is a business which was initiated in the year 2013 and is now growing rapidly.
The concept of international marketing can be referred to as the set of activity which is
commenced by the business across the borders and marketing is done across the national borders.
Assess the scope and key concepts of international marketing and explain the rationale for
your chosen organisation to market internationally.
Internationalisation of the business will assist in building the image and the brand value
of the organization. The term internationalisation means the expansion of the business activities
in the outside world. Basically, the goodwill of the business will contribute in the profit
maximisation as it changes the perception of the customers or the clients towards the company or
the organization. It also helps in the establishing the company with a new and different approach

which ultimately helps in the creating worth of the company in the sight of the competitors as
well as the clients (Azoulay and Al-Maghribi, 2019). When the company decides to expand itself
or to open more branches in the other states then they are required to follow the different rules
and regulations and the various formalities which includes, sanctioning from the government of
that state, issuance of license, licensing policies, market needs, demands of the consumers, social
affairs, etc. as it is not easy to constitute the business in the other country whether in terms of
establishing a new company or expanding the already existing business.
Rational to expand the business in the international market: -
 Increase the revenue: -the first and the foremost reason for the management of the Agro
Bolivia to go globally is to increase the revenue. By globally the respective company has
the chance to target the new market and gain access over millions of consumers which
result in increase in sales.
 Access to new talent: - this is also the another reason for the chosen organisation to take
their business in the international market. By going globally, they respective company
management can get access over much large pool of talent which result in bringing
various advantages for the organisation.
Describe the various routes to international market which your chosen organization can
adopt and which route the company should adopt and why?
If the firm want to go globally, there are different types of entry modes present in the
market by which the firm can expand their business. Following are various routes to international
market expansion which are discusses below: -
 Establishing- Another branch or division is being created in other country to carry out
the functions of the business company like, packaging, processing, standardization,
gathering of goods according to the needs of the market (Baack, Czarnecka and Baack,
2018).
 Joint venture and collaborations- This particular process of including the other
companies or brands in order to form a single company helps in the satisfying the global
needs and the production on large scale which can meet the worldwide demands of the
customers living in the native as well as in different countries.
 Licensing the arrangements- It is very important to study the licensing policies of the
countries in which the company wanted to expand its business. By understanding the