Report On Primark - International Marketing Strategies

Added on -2020-02-05

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International Marketing
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................3BACKGROUND.............................................................................................................................3CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
EXECUTIVE SUMMARYPRIMARK is a UK based private limited company and they are working in the clothingsindustry. They are having a large range of products e.g. clothings, fashion accessories, cosmeticsetc. The company is having focus to deliver best quality products to the customers (Czinkota, &Ronkainen, 2013). Company has a their proper focus on the customers demands and expectationsto meet it in their products. PRIMARK wants to increase their work by entering in the newemerging markets by developing new products according to the new markets. Clothing sectoralways creates an opportunity to enter a new market because most of the customers wants to buyand wear new designs clothings. India is an emerging country and it has more than $ 100 Billionso it has a potential to provide a better market opportunity to the company. INTRODUCTIONProduct development as per the target market and use suitable medium and channel topromote and distribute the products are covered in the marketing. These activities conducted onthe international level known as an international marketing. It creates more challenges for acompany which wants to enter in the new market. The present report is having focus on thePRIMARK which wants to enter in the India clothing market. So they are using internationalmarketing strategy in which they analyse factors which may influence on their products andactivities. The report is having PESTLE analysis, extend marketing mix and market entrystrategy to enter in the new market with a new product. BACKGROUNDMany clothing companies are working in the UK market so it creates a compulsion forthe PRIMARK to find out new markets to manage their sale. Some factors has a potential toshape the competitive environment of the company. PESTLE analysis can help to evaluate thesefactors which are shaping the competitive environment of the clothing industry and as well as ofthe company;

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