This report discusses the international marketing strategies and plans that L&P Drinks may follow to expand its business overseas, specifically in China. It includes competitor analysis, target market, and marketing strategies. The report also presents recommendations to help the company succeed.

Assessment 2 Group Report

Develop an International Marketing Plan for a specific good or service in a single international market.

This report focuses on the international marketing strategies and plans that L&P Drinks may follow in order to expand its business overseas, specifically in China. Read on to know more.

International Marketing Strategy of L&P Drinks | Desklib

International Marketing Strategy of L&P Drinks

In this analysis we will discuss about marketing and below are the summaries point:-


	
	Evaluation of internal strengths and weaknesses of The Better Drinks Company.
	
	
	Analysis of opportunities in the Asian region and threats from growing competitors.
	
	
	Marketing strategy focusing on digital mediums, targeting all segments of society, and reasonable pricing.
	


International Marketing Strategy of L&P Drinks

Marketing Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats of The Better Drinks Companylg...

Marketing Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats of The Better Drinks Company