International Business Research Review
Added on 2020-02-17
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Running head: International Marketing Assessment 2International Marketing Assessment 2NameInstitutions name
International Marketing Assessment 22ContentsTask 1..........................................................................................................................................................3International marketing strategy for Tesco..............................................................................................3Recommended market entry strategy for Tesco.......................................................................................4Promotional mix strategy for Tesco to increase opportunities and reduce threats................................6Task: 2.........................................................................................................................................................8Evaluate the main drivers of globalisation:..............................................................................................8The impact of the global drivers of the strategic choice a company may make when deciding to enter anemerging market:...................................................................................................................................10Relevant theories of different companies and international marketing strategies in emerging economies:...............................................................................................................................................................11References.................................................................................................................................................13
International Marketing Assessment 23Task 1International marketing strategy for TescoMarketing strategy is a plan of action which helps to promote and sell a product of an organization. At first, an organization have to understand the market value, about the price range which satisfy their customers(Special issue on International marketing theory, strategy and implementation: insights from Latin America, 2010). According to this, customers also wants thegood product from the organization. Along with this, Tesco also decided that they exported someenvironmentally friendly products to Europe. With this, Tesco also fixed a perfect amount of those things for the local customers of Europe. Before taking some decisions or making any plan about marketing strategy, it is important for an organization to collect some information about the demand of local customers, what range is suitable for the consumers, the new Alliance with associates and also the attitudes of the consumers towards Tesco.Tesco organization business marketing start campaigns. It can help an organization to increase their business. According to this process, the consumers get to know about the products of TESCO. Some processes are involved in this process such as,Tesco uses the facilities of magazines and newspapers. By these resources, they advertise their products.Tesco also advertises their products through the website because nowadays people follow this type of server.Radio and TV are also very important part for their advertising tools. The environmentally friendly of products are introduced by Tesco.
International Marketing Assessment 24The alliance partners of TESCO arrange a meeting with the press, so that they can share their schemes or ventures. Therefore, the customers can understand and is very beneficial for TESCO.Direct marketing helps TESCO and also the customers. Organization like Tesco can share their scheme and requirements face to face(Pehrsson, 2009). In recent decade, TESCO has a very popular business records. Since the beginning, TESCO builds a strong image in the market. It places itself a success retailer shop in the UK. Along with this, as an international retailer, TESCO is one of the best organization in the world. TESCO continuously develop its products and market scheme to improve their business. Recommended market entry strategy for TescoIn the mid of 1990s, TESCO started its work in the international market as a retailer company. They have their 55% international business from the globe(Barnes, 2011). Along with this, they earn 23% from this of their total incomes. According to researches the recommended global strategy for TESCO will maintain six steps that are maintained below, Be flexible: according to the research, every market has their demand or unique so that they requires different things such as price value, products, etc. therefore, TESCO have to concentrateon these matter.Act locally: To maintain their business in the international market, TESCO has to deal with the local stakeholders(Helm, 2004). It can help the organization to increase their business, and it will be very beneficial for TESCO. According to this, TESCO has to recruit local staff or employee.
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