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International Marketing Assignment Solved (Doc)

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Added on  2020-10-05

International Marketing Assignment Solved (Doc)

   Added on 2020-10-05

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INTERNATIONALMARKETING
International Marketing Assignment Solved (Doc)_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1P1. Roles played by drivers of globalisation in market expanding of NIKE..............................1P2. Critically analyse the nature of global environment for NIKE.............................................2P3. Identify and justify one specific target market in UK .........................................................3P4. Identify and justify one global international strategy method for NIKE to grow globally...4P5. Critically evaluate one international market entry strategy for NIKE to grow in globalmarket..........................................................................................................................................5CONCLUSION................................................................................................................................6REFRENCES...................................................................................................................................7
International Marketing Assignment Solved (Doc)_2
INTRODUCTIONInternational marketing is carried out at international level. It is done by creating marketstrategy in their respective country which will then incorporated in new market area. Anotheroption is to hire a firm in new targeted area to develop plan according to their requirement.International marketing is based on the extension of local market strategy of the firm. Thisreport is presented in the context of NIKE, which is a U.S. Based multinational companyheadquartered near Oregon (Bianchi and Mathews, 2016). It was founded in 1964 by Bowermanand knight. In this report, impacts of globalisation drivers on NIKE market expand, arementioned. Expansion of NIKE in UK by introducing new product which is bicycle. Analysis ofglobal environment involving customer, social, culture trends is carried out. At last, strategies toenter new markets are discussed.TASKP1. Roles played by drivers of globalisation in market expanding of NIKEGlobalisation is defined as a mean according to which different countries and peoplearound the globe interact with each other. It is concerned with economy, government policy,trade and technology. (Source: NIKE products, 2017)1Illustration1: NIKE products
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