This literature review discusses the concept of international marketing and the theories related to it such as brand awareness, brand equity, brand positioning and brand strategy. It also analyzes the different research methodologies used in academic research and their contributions to theory and research. The limitations of the studies are also highlighted.

Review of international marketing theories, research methodologies, and limitations in academic research.

Literature Review on International Marketing: Theories and Methodologies

Advertising and Sales Promotion (pdf)

This project analyzes the marketing mix strategies employed by Coca-Cola and Pepsi, two major competitors in the beverage industry. It examines their target audiences, pricing strategies, distribution channels, and promotional activities.  The research utilizes secondary data sources like previous studies, documents, and census information to draw conclusions about the effectiveness of each company's approach. The aim is to understand how these marketing strategies contribute to the success or failure of both brands within the same product-market.

Coke vs Pepsi: A Marketing Mix Analysis

This assignment delves into the crucial role of brand equity in the Fast-Moving Consumer Goods (FMCG) sector. It analyzes how various marketing strategies, such as advertising, sales promotions, product differentiation, and niche marketing, contribute to building strong brand equity. The assignment draws upon relevant research studies and examples to illustrate the impact of these strategies on customer satisfaction, repurchase intention, and ultimately, brand success in the competitive FMCG market.

Brand Equity and Marketing Strategies

marketing

This report discusses the brand extension task to Coca Cola company. It covers the existing brand and brand values, description of the target market, analysis of the new market, including trends, an explanation of the new product, and competition. The report also highlights the marketing and branding strategies used by Coca-Cola for successful brand extension.

Literature Review on International Marketing: Theories and Methodologies

Advertising and Sales Promotion (pdf)

Coke vs Pepsi: A Marketing Mix Analysis

Brand Equity and Marketing Strategies

Coca-Cola Brand Extension: Marketing and Branding Strategies

Marketing Assignment - Coca cola company

The Diversification of Coca-Cola: Globalization & Strategic Fit

Literature Review on International Marketing: Theories and Methodologies

Advertising and Sales Promotion (pdf)lg...

Coke vs Pepsi: A Marketing Mix Analysislg...

Brand Equity and Marketing Strategieslg...

Coca-Cola Brand Extension: Marketing and Branding Strategieslg...

Marketing Assignment - Coca cola companylg...

The Diversification of Coca-Cola: Globalization & Strategic Fitlg...

Advertising and Sales Promotion (pdf)

Coke vs Pepsi: A Marketing Mix Analysis

Brand Equity and Marketing Strategies

Coca-Cola Brand Extension: Marketing and Branding Strategies

Marketing Assignment - Coca cola company

The Diversification of Coca-Cola: Globalization & Strategic Fit