International Marketing Analysis Theory

INTERNATIONAL
MARKETING

International Marketing 1
Contents
Component One.........................................................................................................................2
Point 1:....................................................................................................................................2
Point 2:....................................................................................................................................4
Point 3:....................................................................................................................................5
Point 4:....................................................................................................................................6
Point 5:....................................................................................................................................7
Component Two.........................................................................................................................8
Point 1:....................................................................................................................................8
Point 2:....................................................................................................................................9
Point 3:..................................................................................................................................10
Point 4:..................................................................................................................................10
Point 5:..................................................................................................................................11
References................................................................................................................................12

International Marketing 2
Component One
Introduction:
Orkid Cosmetics is preparing to expand its cosmetics products to Indonesia. It is because the
current market in Malaysia is already saturated. Orkid Cosmetics is planning to expand in
Indonesia as there are more consumer-related market opportunities. Orkid cosmetics has been
identified to be an international global trendsetting Halal cosmetic brand for young girls and
conscious women. It was established in October 2016 and has attained substantial popularity
within the short period of time. The company has attained popularity in offering affordable
and high-quality products made fresh from Kuala Lumpur, Malaysia. The products of Orkid
are also manufactured by a JAKIM (Islamic Affairs) permitted by Halal manufacture in
Malaysia (Halal & Co, 2020).
The cosmetic sector in Indonesia has performed robustly in the past years with the growing
middle class and progressively prosperous customers. The Halal regulations in the
Indonesian cosmetic industry have changed totally and are capitalized on this trend. The
target market of Orkid cosmetics will comprise young girls and working women who are
fashion conscious. The retail service has even boomed in the last few years (Orkid Cosmetics,
2020).
There is majority of Muslim population in Indonesia with the count of 203 million who prefer
to use Halal products. There are even no restrictions on doing business in Indonesia with any
nations. In such a scenario, Orkid cosmetics can deal with the home nation without any
obstacles. The company is also capable of targeting to the greater segment of the women in
Indonesia.

International Marketing 3
(The Minlist, 2018)
Point 1:
Relevant international strategic planning models
Orkid cosmetics will make usage of the global strategic planning model to exemplify the
planning procedure.
Define strategic planning
The strategic planning is the procedure of authenticating and forming a direction of the small
business by assessing where the organization is and where it is going. The strategic planning
offers a place to record vision, mission, and values with the long-term plans of the
organization. The strategic planning has a great role in communicating strategic plans,
increasing productivity, recognizing strengths and weaknesses, and setting the direction of
business along with nurturing a proactive business.
The strategic planning concentrates on assimilating different business departments to attain
organizational goals. It is the art of creating business strategies, executing them and assessing
the impact on the basis of organizational objectives.