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International Marketing for Travel & Tourism INTRODUCTION

   

Added on  2020-06-06

15 Pages4354 Words46 Views
International Marketingfor Travel & Tourism
International Marketing for Travel & Tourism INTRODUCTION_1
Table of ContentsINTRODUCTION ..........................................................................................................................1Environmental analysis...............................................................................................................1Summary of Hotel Apex London Wall. .....................................................................................5Support relation for market selection. ........................................................................................6Recommendation. .......................................................................................................................7Critical analysis...........................................................................................................................7Identification of significant issue................................................................................................8Recommendation of promotional strategies. ..............................................................................8Risk assessment. .........................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
International Marketing for Travel & Tourism INTRODUCTION_2
Illustration IndexIllustration 1: SWOT analysis..........................................................................................................2Illustration 2: PESTLE analysis.......................................................................................................4
International Marketing for Travel & Tourism INTRODUCTION_3
INTRODUCTION Travel and tourism is one of the fastest growing business. It is able to produce hugeamount of profit, without making much investment. To increase efficiency of this sector, variousmarketing strategies are implemented. International marketing is considered for implementingeffective strategies, increasing growth and attracting maximum visitors. It helps in targeting theneeds of customers and increasing growth of this industry. It provides global platform forapplying marketing and promotional strategies (Alonso and et. al., 2015). This process isdistributed into two categories, analyzing issues and later steps necessary techniques andstrategies can be formulated for improving the process. This report is based on internationalmarketing of travel and tourism. The following research is in context of Hotel Apex LondonWall (Assaf, Josiassen and Agbola, 2015). In this report analysis of various businessenvironments is done. To analyse effectiveness of applied promotional activity differentmarketing strategies are applied. Along with this critical analysis of the recommended strategiesare also mentioned. These identification helps in enhancing the existing marketing practices(Baggio and Sainaghi, 2016).Environmental analysis.Environmental analysis is considered as an essential step. It helps the organisation indetermining the factors that are affecting activities of company. On the basis of that firms areable to implement necessary corrections into the process (Bianchi, Pike and Lings, 2014). Beforeimplementing any strategies, the organisation should identify all the internal and external factorsthat can affects the planning. Therefore, management of Hotel Apex London Wall, considers itas basic step of planning (SWOT analysis. 2017). To analyse the impact of internal factor on thegrowth of company, following is the SWOT analysis:1
International Marketing for Travel & Tourism INTRODUCTION_4

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