International Marketing Assignment Sample (Doc)
Added on 2021-05-31
10 Pages1980 Words36 Views
Leadership ManagementMarketingLanguages and CultureAnthropologyEconomics
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Running Head: INTERNATIONAL MARKETING 1CULTURAL IMPACTS IN INTERNATIONAL MARKETSNAMEINSTITUTIONDATE
INTERNATIONAL MARKETING 2IntroductionInternational business cannot simply depend on current procedures of doing business.Different countries have various variables of conducting their business based on holiday period,currency, taxations, rules, , and regulations. Importantly, the impact of cultural influences thesevariables in the global business. The national culture influence has improved the distinct sectionof the community system. Business expansions can be rated based on acquisition or internationalmerges based on cultural organization. International markets integrate artifacts, rituals, customs,norms, and values to form corporate culture. Essential elements of promoting material aresupported by values and attitudes of the people in the society. The material and technologyculture creates basic aspects of establishing larger markets. The social organization aspects of theinternational markets are developed by social needs in the community setting (Akerman 2018).As such, global markets are influenced mainly by cultures. In most cases, impacts of culture ininternational markets involve different variables.Discussion of on the impact of Culture in International MarketingExpansion of International MarketsA global market product is increasingly expanding due to religion and language ofdifferent ethnic groups. Different strategies are used to establish the global market based oncultures and languages. Global market products require multilingual platforms supporting theprocess of selling and buying goods. As such, effective communications in many global businessstructures positively affects operations in the international markets (Chernev 2018). Therefore,cultural experience on languages in international markets enhances globalization in tradesystems. For example, the American anthropologist and linguists improve our perceptions on the
INTERNATIONAL MARKETING 3reality of culture in the trade. Therefore, they increase interactions through effectivecommunication in the international market regardless of cultural backgrounds. Equally, religion is increasing competitions on global market products. Internationalmarket structures are influenced by engagement of different cultural based religion. In mostcases, these cultural base religious activities are impacting trading, socio-economic, legal andpolitical environment. As such, any individual in the various business structures can adjust theirengagements with the change of marketing environments (Chernev 2018). Therefore, newchallenges in the international markets are developed through cultural based religious practices.For example, the interaction of Muslim and Christian in the trading system is facilitated byindividual beliefs and cultural values. As a result, the international market will expand due toeffective methods of exchanging goods and services. Embarrassing Moments in the Purchasing Process Overlooking of cultural differences lead to embarrassing moments in the purchasingprocess. The impacts on the lifestyle of different communities are developed based on individualbeliefs and experiences in international markets. Cultural values influence in the market systemforms a proper system of integrating promotion procedures based on customers influence.Effective communications in the business operations are initiated through a learning process ofcultural values (Chernev 2018). Stable markets are formed when a seller has a goodunderstanding of the consumer's behaviors to offer based cultural products. As such, thesefactors help in eliminating major barriers in the international markets to increase production andmargin profits. For example, workplace etiquettes are approached based on cultural difference.As such, lack of cultural values in the international can lead to embarrassing moments whenpurchasing products.
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