logo

International Marketing of Uppsala Model

   

Added on  2020-06-03

8 Pages2324 Words116 Views
International Marketing

Table of ContentsINTRODUCTION...........................................................................................................................2PART 2............................................................................................................................................22. Internalisation process theories...............................................................................................2CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................71

INTRODUCTIONInternational marketing is considered to be as modern concept which can be applied tothe principles of marketing at international level. Global marketing is also defined as a procedurewhich include formulation as well as implementation of plans in order to accomplishmentdesired marking objectives. It also involves pricing, promotion and distribution of goods as wellas services at international level. In international market , marketers conducts marketing orpromotional activities outside the national boundaries.The purpose of the report is to identify the standardisation as well as adaption ofmarketing mix. It will also include the discussion on the Internationalization Process Theory PART 22. Internalisation process theoriesInternalisation is defined as a method of adapting business operations such as resources,structure as well as strategy to promote product or services in international market. Thisprocedure consists of the amount as well as geographic distance of the overseas market that ismove into; the various activities that are performed in the different countries and the intensity ofintegration of these activities. Organisation such as Apple adopts the strategy of internalisationwith the intention of reducing competition and for expansion of the business operations. Theanother objective of utilising this strategy is to increase sales , market share , profitability andcustomer base. By analysing the several complexities in the procedure some theorist hasdesigned few models of Internationalization. These concepts will support marketing manager indetermining the appropriate market for positioning products .Some of models are:Uppsala model:This concept of internationalisation is based on the learning and the evolutionaryviewpoint. Behavioural theory is the main source of Internationalization theory. Uppsala modelhave focus on explaining the nature of the organisation through behavioural activity of its2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Global Market and Sales- The Uppsala Model of Internationalisation
|9
|2127
|17

Business Environment and Internationalization Assignment
|4
|567
|168

Global Marketing and Sales
|10
|2555
|45

Internationalization Theories: Uppsala Model vs Network Theory
|8
|2079
|55

Critically Evaluating Internationalization Theories for Morrison's Entry into India
|7
|1742
|52

Assignment on Global Marketing in Vahlne and Johanson
|7
|2602
|38