INTERNATIONAL MARKETING.

Running head: INTERNATIONAL MARKETING
International marketing
Name of the student
Name of the university
Author note

1INTERNATIONAL MARKETING
Executive summary
The aim of this report is to discuss about the challenges and opportunities to be faced by
Australian Superfood Co. in doing business in Indonesia. PESTLE analysis is being used to
identify the positive and negative factors. It is identified that Australian Superfood Co. will face
lower intensity of competition in the Indonesian market along with the fact that superfood
manufacturers are lower in number in that country. SWOT analysis is being done to identify the
internal factors and it is identified that Australian Superfood Co. will face the issue of lower
market penetration and lack of experience in doing business in Indonesia. This report
recommended that direct exporting and Greenfield investments will be suitable for Australian
Superfood Co. in doing business in Indonesia.

2INTERNATIONAL MARKETING
Table of Contents
Introduction......................................................................................................................................3
Determination of the external factors..............................................................................................3
Political factors............................................................................................................................3
Economical factor........................................................................................................................4
Social factors...............................................................................................................................4
Technological factors...................................................................................................................5
Environmental factors..................................................................................................................5
Legal factors................................................................................................................................5
Competitor analysis.........................................................................................................................6
Positioning map...............................................................................................................................8
SWOT analysis................................................................................................................................8
Recommended entry mode..............................................................................................................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11

3INTERNATIONAL MARKETING
Introduction
In the current business scenario, it is important for the contemporary business
organizations to tap the foreign markets in order to expand their business operations and
Australian Superfood Co. is no exception. Currently they are having their operations in the
Australian region and considering tapping the Indonesian market (Clarke, Tamaschke and Liesch
2013). This is due to the reason that Indonesia is one of the leading countries in the South East
Asian regions in terms of the economy growth. However, it should be noted that prior to the
entry in the Indonesian market, Australian Superfood Co. should analyze the business factors
relevant in the country. Analysis of the internal and external factors of the country and the brand
will help to identify the potential challenges and opportunities to be faced in doing business in
Indonesia.
The objective of this report is to discuss about the external business factors that will be
relevant for Australian Superfood Co. in doing their business in Indonesia. The impacts of eah of
the factors will also be discussed. In addition, competitor analysis will be done based on the few
major competitors of Australian Superfood Co. to identify the areas of improvement and
advantages. SWOT analysis will also be done to compare the internal effectiveness and
capability of Australian Superfood Co. in dealing with the challenges in the host country. Based
on the identified factors, a few recommended steps will be discussed including the market entry
mode for them.
Determination of the external factors
Political factors
Indonesia is having democratic political system in place with government being changed
in every five years. The political environment in the country is favorable with low risks of
instability. In addition, Indonesia is also attracting a good sum of foreign investments especially
in the automobile sector in the last few years (Vatikiotis 2013). This is denoting that stable
political system is present in the country. Moreover, Indonesia is the part of ASEAN trading
bloc, which will help the investing firm to have the opportunities of free trade with other South
East Asian countries. Recently, Indonesia and Australia signed the Comprehensive Economic
Partnership Agreement, which will remove different trade barriers between the two countries.