Solution Assignment International Marketing

Added on - 21 Feb 2021

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International Marketing
Table of ContentsINTRODUCTION................................................................................................................................3Project 1................................................................................................................................................3CONCLUSION...................................................................................................................................5REFERENCES.....................................................................................................................................6
INTRODUCTIONMarketing done on international level is known as international marketing or the globalmarketing. The strategy of international marketing is created at the domestic level and thendistributed among the various offices across the globe.International market differs from globalmarketing as global marketing focuses on the intercontinental point of view whereas internationalmarketing is done by creating strategies of marketing at the domestic level and then distributedaround the various offices (Ford, 2016).There are various benefits associated with the internationalmarketing as consumption of unpronounced products, availability of products at a lower price, Itfacilitates producers to expand their business in the foreign countries and get more profit. Thisreport will cover standardisation of companies in international marketing, their various issues andstrategies to overcome the issues (Shaltoni, 2016).Project 1Standardization of companies international marketingWithin the time it has been realized by the industries that there competition is not onlylimited to the domestic market but also to the global market. That means when a competitionanalysis of an industry is done then the analysers not only considers the domestic competition butalso has to consider the global market (Eimermann, 2015). Companies needed to be prepared withthe understanding of its competition at the global level.There are various benefit of standardizationof companies for international marketing. On the scale of economies standardization allowscompanies to attain capabilities to cope up with the existing companies which could be achievedthrough producing the commodity in large quantity to make higher profits. standardization could beimproved by combing marketing activities within different international markets(Gomes, Sousaand Vendrell-Herrero, 2017). standardization of the product in the intentional market helps to gainenough faith among its consumers i.e. by keeping the uniform image of the product such as size,design, services etc. Monitoring and controlling of the product could also be facilitated bystandardisation .International marketing research can be defined as the evaluating and studying the variousissue arises while marketing of the goods and products across the geographical boundaries(Johansen and Wilson, 2019).Issues arising in international marketingPricewhen a company wants to expand to international level there are issues arise in pricing ofthe product. The company has to consider the various factor before setting price of the commodity.
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