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International Business Research (Doc)

   

Added on  2021-04-24

9 Pages1470 Words35 Views
Running head: INTERNATIONAL NUSINESSInternational BusinessName of the Student:Name of the University:Author’s Note:

2INTERNATIONAL BUSINESSTable of Contents1) Evaluate how the organizational culture for Air Pie might be affected by entering the Japaneseand USA markets in terms of consumer and staff behaviour. Your evaluation should demonstratethe role of culture in shaping international business.......................................................................31.1)Hofstede Model.........................................................................................................................32) Individually produce a report to the company summarizing the key conclusions of yourevaluation clearly showing the implications to management, organisational strategy, andoperations.........................................................................................................................................73) Recommend strategies to overcome the cultural differences identified in your evaluation........74) In your report, discuss the importance of self-awareness and sensitivity to diversity in culture8Conclusion.......................................................................................................................................8References........................................................................................................................................9

3INTERNATIONAL BUSINESSIntroductionCultures vary from place to place and from person to person. The cultural backgrounds ofpeople play a major role in determining the taste and the preference pattern. It is for this reasonthat while expanding a business it is of utmost importance to make sure that all these culturalaspects have been taken into consideration1. 1) Evaluate how the organizational culture for Air Pie might be affected by entering theJapanese and USA markets in terms of consumer and staff behaviour. Your evaluationshould demonstrate the role of culture in shaping international business. 1.1)Hofstede Model Hofstede Model will be used by Air Pie Restaurant to analyze and understand the effects of theVarying cultures of Japan and USA.1Cavusgil, S. Tamer, et al.International business. Pearson Australia, 2014.

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