Case Study - International Paper

Added on - 21 Feb 2021

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INTERNATIONAL PAPER
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4LITERATURE REVIEW................................................................................................................4DISCUSSION AND ANALYSIS...................................................................................................7CONCLUSION..............................................................................................................................10RECOMMENDATIONS...............................................................................................................10REFERENCES..............................................................................................................................12
EXECUTIVE SUMMARYThese reports shows the brief of the organisation and the industry, Brief includes the Authorityof the company, history of the company and the origin of the company. Further these reportsgoes on to shown the literature review of the theories which explains the status of the hostcountry in which company is looking to go, status has been explained through the PESTLEanalysis as it help the organisation in knowing the external environment of the market, Hofstedeculture dimension as these has helped the organisation in knowing the current status of theculture and also used theAnsoff's Matrixmodel which has helped the business in knowing therisk related to entering in the new market or introducing the new product in the market. Furtherthese report shows the discussion about the Literature review of the theory what are the difficultyand what are the beneffits for the business to enter into globall market. In the end report showsthe recommendation for the orgaisation need to implement in the global market.
INTRODUCTIONTransaction of goods, technology, services, capital from one nation to another nationknown as international business. Companies can expand their business by entering ininternational market. Present study is based on General Motors-Holden , it is Australian auto-mobile company that try to enter into the china's market. This report covers the evaluation ofopportunities and threats faced by the company by analysing the political, legal, economical,social, technological factors. Report will give the recommendation through which firm will besuccessful business venture by achieving cross- cultural proficiency. It will include reviews ofdifferent authors on international business by using various theories.MAIN BODYLITERATURE REVIEWHofstede Culture DimenstionAs per the authorHamilton and Webster, (2018)theory given byProfessor GeertHofstede shows how the culture affects the working of the workplace. Culture is defines as thepersonality of the organisation. Culture includes the internal and external environment, ethics,value and goal under which business operate. According to this policy there are six dimension ofthe national culture.Power Distance Index (PDI),This dimension looks at the lower authoritymember of the society and also upon their view of inequality of power distributed between lowerand senior authority. The main purpose of the PDI is to uncertain the way through inequalityamong people can be handle in the right way.Individualism Versus Collectivism (IDV),As perthe authorPicciotto and Mayne, (2016)This dimension looks at the two aspect of culture first oneindividualism in which person are expected to look on or take care of own and the immediatefamily at the same time in the Collectivism is a aspect in which individual expect their relative orgroup to help the individual and also in return individual help the opposite party. InIndividualism self image is define as a “I” but in collectivism it is defined as a “we”.MasculinityVersus Femininity (MAS),This dimension shows the expectation of the society at the one sidein Masculinity society expect the achievment, rewards, herosism and assertiveness for thesuccess at the same time in the Fermininity society looks at the emotion and welfare of theindividual by looking at the modesty, cooperation and the quality of the life.UncertaintyAvoidance Index (UAI),This dimension shows the level of Society ucomfort due to theuncertaniy and ambiguity. The most important issue related to this dimension is that how society4
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