International PR: Gawad Kalinga Non-Profit Campaign Plan (PRN303A)

This report outlines a comprehensive campaign plan for the non-profit organization Gawad Kalinga, incorporating a circuit of culture approach. It includes a situation analysis, defining the role of public relations and its impact on culture, and addresses ethical dilemmas. The plan details specific goals and objectives, identifies key stakeholders, and crafts key messages. It also proposes a budget, project management strategies, and timeframes for implementation. The report further discusses evaluation methods to measure the effectiveness of the campaign and provides a justification for the chosen strategies, considering group dynamics and the influence of individual behavior on the group process. This detailed plan offers a structured approach to enhancing Gawad Kalinga's public relations efforts, while acknowledging potential risks and ethical considerations.

CAMPAIGN PLAN FOR
NON-PROFIT
ORGANIZATION
Case Study of Gawad Kalinga

Research & Analysis
 Since public relations includes correspondence, it impacts and is
affected by culture. Truth be told, the crossing point of culture and PR,
both at the full scale (societal) and small scale (authoritative, relational)
level, has been investigated by various researchers. Utilizing the circuit
of culture show as a theoretical and methodological system, this
presentation analyzes the development of importance and the social
setting of a public relations crusade in contemporary Indonesian society
and in a globalized world.

Definition of the situation
 The focal start of the model is the supremacy of power in relations
and the meeting of culture, information, and power. The circuit
has the accompanying moments where significance is made:
portrayal (representation), creation (production), utilization
(consumption), personality (identity), and direction (regulation)

Review of Ethical Dilemmas
 Ethical difficulties emerge at all levels in a wide range of
associations—revenue driven, not-for-profit, and government—
and include a mind boggling relationship between singular
character and social impacts (Michael et al, 2016). Some of
these difficulties can bring about criminal infringement or
common obligation: extortion, distortion, and misappropriation
of advantages fall into this classification.

Proposed Budget
Current Org. budget Previous FY year budget
Revenue
Government grants & contracts $1,000,000 $900,000
Foundations $200,000 $200,000
Expenses
Supplies & Equipment $30,000 $22,220
Staff Development $25,000 $20,000
Fundraising fees $15,000 $12,400
Surplus $1,130,000 $1,045,380

Project Management
 Non-profit associations have encountered various difficulties.
Thin spending plans, persnickety board individuals, volunteer
staff that needs to help, yet might not have finish ranges of
abilities are only a couple. Non-benefit venture groups should be
specific about the undertakings they set out upon, yet still
should be composed

Timeframes and Evaluation
methods
January February March April June
Initial Review
Honest expectations
Due date
Tracking
Scope Check

Justification
 The group dynamics are the social process by which people
interact in a group environment. Moreover, it is the influence
of personality, power and behavior on the group process.
 The group dynamics are also associated with the size,
structure, norms, values and role of the group