Aircraft Design Considerations

This assignment delves into the critical factors a developing aircraft company must consider when designing a new plane. Key aspects include incorporating durable materials, enhancing passenger comfort, ensuring passenger safety, and achieving high speed for market competitiveness. The text emphasizes the importance of technology in addressing these challenges and driving innovation in the aviation industry.

International project management
Name of the student
Professors’ name
Institution of affiliation

Introduction
Airline is the most appropriate means of transport in the world for long distance. Airplane
production is a process that is not only profitable to the production company but also a process
that educates, solves some urgent problems and motivates.
The two leading aircraft companies in the world are the Boeing 787 famously known as the
Dreamliner and Airbus 380 also known as the “super jumbo”. The two companies produce the
largest aircrafts in the world. They have employed the light weight technology to reduce the
weight of the aircraft and improve the efficiency.
These companies employ a very high technology to ensure efficiency and comfort for the
passengers. Modern airplanes are fitted with comfortable seats and technologies to maintain a
favorable environmental condition. The competition in the airplane market is fundamentally
based on the comfort of the passengers and the durability of the plane.
Generally, this paper will provide a conceptual understanding of the case of A380 program, the
Boeing 787 and the recommendations to the Murasaki Aircraft Corporation MAC aircraft
producing company, to help the company avoid the mistakes done by the two companies in their
productions.
Analysis of Boeing 787 and Airbus 380
The two companies’ functional product differentiations is the rivalry between them. They have
different products based on their different visions.
Airbus 380 “super jumbo” is the biggest plane ever known in the aviation industry. Super jumbo
has a capacity of between 500 to 800 passengers on its two full length decks. It is fitted with four

enginesand has 550 square meters of usable floor space. Airbus 380 formally known as the
Airbus 3xx was made to challenge the monopoly of the Boing in the large Aircraft market. The
plane serves the third and the second longest serving non-stop flights in the world, with the speed
of up to 900 km/h. By 2017 September the company had recorded 317 orders for the A380
aircraft (Louis and Nenkova. 2009).
The A380 aircraft is made with a view that airline companies will not stop flying small airplanes
for shorter distances and also sometimes the passengers will prefer boarding one plane that takes
them from the departure point to the destinations without major stop- overs and shifting from one
plane to another.
On the other hand Boing 787 is different on the design that presents a more appealing alternative
based on its fundamental vision of making passengers more comfortable on the flight. It is clear
the passengers prefer point-to-point flights on small planes. Hence the company has shifted its
focus to making small size planes. According to Bentrotts, the main aim of Boing is offering a
flight services to the customers without major stop overs, effectively and have a simple and cost
effective airplane to operate. Boing 787 focuses on a new design aircraft with light materials and
two engines which are fuel efficient. Their main focus is on the passengers comfort by
developing large windows, bend rooms, standing head rooms and higher humidity (Karimi.
2007)
Boing and the Airbus have placed a million dollars investments in their market battle. A few
years ago it was projected that the Airbus had won the market battle due to the large number of
manufactured aircrafts and the large number of sales leading to big profit margins. This may not
be the case since the Boing Company had invested heavily on technology to counter the

competition. The Boings Company has recorded the highest sales orders of the boing 787
totaling to 1,154 while Airbus has recorded a total of 317 aircraft orders by different airlines.
The sales by the boing and the Airbus have drastically dropped by 51 percent. This has been
attributed by the fail in the fuel prices for the past two years and the prevailing fear by the
airliners that they may not be able to fill the large air craft and the drop in Emirates profit per
year (Zahlan. 2016). This prompted the Airbus to cut the production on A380 to 24 planes per
year and further to 8 plane per year by 2018. The company is looking for other markets in places
where runways are congested like China and Japan. The cut in the production may be viewed by
many as a sign of collapse of the A380 “super jumbo” program but the management stands on
the ground that the program has a brighter future. Mr. Enders says that the production of 8
aircrafts per year would give the company more time to make the plane more attractive to the
passengers.
The Boeing 787 Dreamliner has the passenger capacity of 242 to 335 this is considerate for many
airlines. These aircrafts have been ordered at higher rate compared to Airbus A380. Airbus A380
has a passenger capacity of 500 to 800. This is a great challenge and a fear for many airliners
since they fear the risk of being unable to fill the aircraft leading to losses.

Recommendation for the Murasaki Aircraft Corporation
For the success of any company it must be able to compete in the prevailing market conditions.
This can be done by the production of commodities that are suitable to the prevailing market
condition. Murasaki Aircraft Corporation (MAC) should focus on developing an aircraft that is
flexible for both short distance flight and long distance flight. The aircraft should not have a
large capacity which may pose a challenge to the airliners. This should be achieved by
constructing a plane that has less than 150 passengers for the appropriateness of airliners. It will
reduce the waiting hours by the passengers.
Air pollution has been a great challenge in the aircraft technology. Many aircraft companies have
employed the developed technology to reduce the noise produced and the effect of the gas
produced by the plane to the environment. In designing of Airbus A380, increasing the
environmental standard of the plane was a great consideration. Airbus applied intelligent
innovation technology to improve the eco-efficiency. This helped in the reduction of the plane
implications to the environment. Murasaki Aircraft Corporation should focus on producing a
plane that has less negative implications to the environment. This can be achieved by using the
appropriate materials in the development of the plane. The material used should be producing
less percentage of carbon dioxide to the environment. Noise can be reduced by specific changes
to the engine, the propulsion system and improving the design of integrates aircraft.
This company Murasaki Aircraft Corporation should lay a basis for the company by setting a
mission and a vision that will favor both the passenger and the airline companies. The
technology employed in the aircraft should be simple efficient and effective. The company can
achieve this by giving the passengers comfort the first take in their considerations.

Fuel is the main factor for consideration in the operating cost of an airplane. The Boeing 787
employed a technology that was cost effective, this technology reduced the consumption of the
fuel by two digits percentage. Boeing 787 aircraft was made with fuel saving technology and its
wings designed to contribute to fuel efficiency. Example, the Dreamliner has composite wings
which enable the improvement that could not be achieved by the conventional materials
previously used. Murasaki Aircraft Corporation should design the wing that requires less air to
propel the plane and an engine that burns small amount of fuel for greater power. The material
used should allow the fuel combustion at high temperatures of up to 15000 C hence the materials
making the engine and the turbines should be made of a blend of composite ceramics reinforced
with, well Ceramide. The company can also use fuel such as liquid hydrogen or revolving
technology such as fuel cell-electric propulsion.
An efficient airplane should be made of light metals. Airbus has its focus on making a more
efficient, faster and lighter plane. The company achieved this by fixing its airplane with light
wings made from the composite materials. The body of its plane was made of an alloy of lithium
which is the world lightest metal to decrease the weight of the aluminum metal used, improve its
toughness, strength and make it more corrosive resistant. Boing 787 has been made using a
technology that has eliminated 1500 sheets of aluminum making it lighter than the previous
airplane manufactured. The Musaraki Aircraft Corporation should use scalmalloy which is an
alloy developed from 3D printing. It is lighter and more efficient material to use.
Every airline company should consider the cost of an aircraft before it places an order. A wise
manager will calculate the profit that can be brought into the business by a new machine. The
Boeing 787 Dreamliner airplane was priced at U.S. dollars 32 Billion in 2013. It was found that
the production cost was higher than the purchase price hence leading to losses in the company.

By 2015 the sale of Boeing 787 had led to loss amounting to almost 27 billion U.S. dollars.
While according to the Airbus official website, the price of A380 “super jumbo” was U.S. dollars
432 million. This was above the production cost making the company record a profit in the
production and sale on the “super jumbo”(Edgerton. 2011). Murasaki Aircraft Corporation
should minimize the production cost of the aircraft by using appropriate materials to attract more
customers. The prices should also be in the consideration of the market price of similar products
produced by other producers. The cost of operating should be minimized so that profits can be
maximized. A company should therefore operate at the point when minimum resources are boing
used to attain the highest return to the company.
Comfort is the greatest consideration to delivering the best possible passenger experience in any
flight. Every airline considers being rated the best by its customers. Dreamliner 787 employed
the technology to ensure that it provides the greatest customers’ comfort. It is fitted with large
windows and has high cabin pressure and humidity. The airbus A380 combined its design and
feature to offer the most comfortable conditions to passengers. It is fitted with environmental
control system that enable the cabin crew to control the environmental temperature. The plane is
also fitted with individual screens with high quality sound and crystal clear video programming
where the passenger can receive safety instruction and watch live satellite television broadcast at
their own favorite language (Emery. 2010). The development of the Airplane by the Murasaki
Aircraft Corporation should focus greatly towards employing modern technology to ensure
passengers comfort. For example the plane should be fitted with high quality sound and video
screen, good air conditioning system that can be controlled by the flight crew and be fitted with
large windows. The safety apparatus should also be fitted since the safety of the passengers and
the airplane are in the frontline priority of any operating airline.

Many airliners consider having an airplane that can land on a medium size runway. It will be at
the heart of consideration by any airliner to purchase an aircraft that do not need special runways
which may not be available in many countries. The Airbus A380 requires 3000 meters runway
assuming the average temperature of 200c. The manufacture of the airplane Musaraki Aircraft
Corporation should consider the development of an airplane that can land on an average runway
of around 7000fts. This can be done by the employment of Vertical Takeoff or Landing (VTOL)
technology that reduces the runway distance (Rathinam& Rockwell 2008)
Every airliner considers the probability of the airplane developing problems. Boeing 787 has
faced numerous electrical system problems and the lithium ion battery technology problems.
This has been blamed to the outsourcing of the materials. Airbus also faced great challenges on
an airplane delivered to the Singer pole airliners, these challenges have affected the world view
towards these planes. The Murasaki Aircraft Corporation should ensure that it creates a good
picture in the face of its customers by developing a long lasting airplane that will not be
malfunction within a small duration of time. This can be achieved by employing Nanotechnology
that helps in the development of materials with fracture toughness, high strength- to- weight
toughness ratio, durable coating, self-healing, greater resistance to corrosion and a
multifunctional characteristic (Khoury. 2012). Therefore, a company should ensure that the
safety of an aircraft is maintained to build it reputation to customers in order to increase traffic in
their airline. This strategy enables a company establish itself as a safe airline which gives it a
competitive edge in the industry. This increases profitability in the long run as a result of
increased number of customers.

Conclusion
The technology employed in the airplane construction has been developing since the invention of
the first plane by the Wright brothers. The plane technology has developed from a carrier
machine to a comfort machine so that it can outdo other means of transport such as the railway,
road and sea transport.
Airline developers consider the carrier capacity, the comfort of the plane, the control of the
environmental status in the plane and the durability of the plane. The source of power and the
materials used to make a plane have evolved from aluminum to more durable and anticorrosive
alloys.
A developing aircraft company needs to take into consideration the effective technology that can
develop a plane that is durable and that gives greater comfort to the passengers. The developers
should also ensure the safety of the passengers and the speed to prove to be the most efficient in
the market.

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