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Assignment on International Project Management

   

Added on  2020-04-21

10 Pages2919 Words84 Views
Running Head: INTERNATIONAL PROJECT MANAGEMENTInternational Project ManagementName of the StudentName of the University
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1INTERNATIONAL PROJECT MANAGEMENTIntroductionMurasaki Aircraft Corporation (MAC) is a new aircraft manufacturer that is looking toenter the medium size passenger jet market even though there is a stiff competition from theheavyweights like Boeing and Airbus. However, the owner of MAC is not interested in makingthe same mistakes both of these companies did and hence, needs to analyze the root causes of themistakes so that the same are not repeated in the case of MAC. It has been found that thebusinesses of Boeing and Airbus were negatively affected by two separate managementapproaches that were initially supposed to be fruitful (Kotha & Srikanth, 2013). While Boeingwas affected by the lack of insight during technical implementation, Airbus was affected by poormanagement decisions and internal disputes inside the organization.In this essay, the cases of Boeing and Airbus have been analyzed in detail in order to findthe root causes of the problems faced by them. Taking the analysis results as lessons, suitablerecommendations have been made for MAC so that they do not repeat the same mistakes asBoeing and Airbus did.Analysis and Recommendations for MACAirbus and Boeing are both popular aircraft manufacturers that are currently the mostlyused aircrafts around the world. However, the aircrafts from the two companies are different innature, structure, capacity and other factors. While Boeing 787 Dreamliner aircraft is speciallyconstructed to reduce the overall weight of the aircraft in order to make it easier to fly whereasAirbus A380 is mainly build for high passenger capacity. According to their operational strategy,both the companies follow partnering policy i.e. they strike partnership with other companies
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2INTERNATIONAL PROJECT MANAGEMENT(e.g. aircraft parts manufacturer, interior design, power supply, etc.) (Shenhar, Holzmann,Melamed & Zhao, 2016). However, this partnering policy has turned out to be problematic andboth of the companies are facing losses rather than profits from this partnering policy. Thepartnering policy was mainly implemented in order spread the manufacture defects and risks todifferent organizations so that they could be solved easily (Dutton, 2016). However, this policywas not of much use as the risks have still remained for both the companies as both of them havedifferent approaches to address the problems. While Boeing 787 Dreamliner mainly emphasizedon short term fixes, Airbus A380 emphasized on long term developments and implemented theirchanges slowly on a regular basis (Gokhale, Raghavan & Tremblay, 2014). As a result, A380 hasgained a lot of market in recent times whereas the business of Boeing 787 Dreamliner has fallenin spite of having efficient lightweight aircrafts. Boeing and Airbus have adopted two entirelydifferent approaches for business developments that led to different positive and negativeoutcomes. Boeing is one of the oldest aircraft manufacturer that is still active today and until a fewyears ago, Boeing relied on their initial aircraft designs that were operational previously. Forsome time, it was very popular due to lack of many alternatives. Boeing provided largepassenger capacity (ranging from 350 to 450), had high travel speed and light weight that made iteasy for the pilots to fly though any air condition (Song, Li, Song & Zhang, 2014). When Airbuscame to the market, it became instantly popular due to several reasons. The Airbus A380 was thelargest passenger aircraft the world had even seen (the aircraft could carry up to 840 compared toonly 425 in 787 Dreamliner). Naturally, due to the high capacity, the aircraft had to be of a verylarge size as well as to include wider space in the interior than usual. Furthermore, the A380 wasa few times heavier than the 787 Dreamliner and hence, needed efficient control during flight.
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