International Retailing Strategy: Nando's Food Ingredient Expansion

This essay examines the concept of international retailing, defining it as retail operations spanning multiple countries and highlighting its direct and indirect internationalization dimensions. It emphasizes the growing food ingredients industry and its profitability compared to sectors like retail and fashion, driven by the essential nature of food and increasing global population. The role of globalization in facilitating food ingredient trade is discussed, along with the importance of innovation in the food industry. Nando's is presented as an example of a company that successfully expanded globally by introducing innovative food ingredients, capturing a large customer base. The essay concludes that companies can reap various benefits from global expansion, suggesting that Nando's venturing into selling food ingredients is a feasible idea due to rising demand for organic and natural options. Desklib provides students with access to similar solved assignments and study resources.

International Retailing

INTRODUCTION
International retailing may be defines as operation
which are performed by the retail outlets in more
then one country. The process of
internationalization of retail activity has two
dimensions i.e., direct internationalization and
indirect internationalization(Salmon and
Tordjman, 2020).

New business idea and its importance
As compared to the other sector like retail or
fashion, the food ingredients industry
increasing day by day. Food is the primary
needs of the individual, they can resist
themselves for m buying the new cloths but it
will be hard for them to resist the hunger. This
is the reason that the selling of food ingredients
is the most profitable business as compared to
the other sector.

How it will grow and spread globally and into the
international market
Globalization played a very important role for nurturing the trade activities of the food
ingredients sector which assist the organization to take the advantage of exporting the food
ingredients globally. The most important reason behind the growth of the food ingredients is
increase in the population globally and increasing in the innovation in the food industry all
across the globe (Hanus, 2018). As the Nando's came in the market with new and innovative
food ingredients this assist them in gaining the attention of the large base of customer which
result them in growing and expand globally into the international market.

Conclusion
From the above presentation it has been concluded that different types of benefits can
be enjoy by the company when they expand their business globally. This presentation
concluded that Nando's start a new segment of selling the food ingredients. This idea
is very feasible for them because of the increasing in the demand of the organic and
natural food ingredients.

References
 Salmon, W.J. and Tordjman, A., 2020. The internationalisation of
retailing. The Retailing Reader, p.364.
 Samoggia, A., Bertazzoli, A. and Ruggeri, A., 2019. Food retailing marketing
management: social media communication for healthy food. International
Journal of Retail & Distribution Management.