International school of management and technology PDF

INTERNATIONAL SCHOOL OF MANAGEMENT AND TECHNOLOGY
GAIRIGAUN, TINKUNE, KATHMANDU,
NEPAL
QUALIFICATION Pearson BTEC HND in Business
UNIT 2 QFC LEVEL 4
Unit code K/508/0574
Assessment No: 01Session Year December 2019
Teacher Name: Hema Poudel
Student name: Manish Bajgain

Table of Contents
Introduction......................................................................................................................................2
Applying appropriate frameworks, analyzing the impact and influence of the macro environment
on a given organization and its strategies........................................................................................2
Stakeholders’ mapping.............................................................................................................2
PESTLE...........................................................................................................................................4
Political........................................................................................................................................4
Economic.....................................................................................................................................4
Social............................................................................................................................................4
Technology...................................................................................................................................4
Legal.............................................................................................................................................5
Ecological.....................................................................................................................................5
Critically analyzing the macro environment to determine and inform strategic management
decisions..........................................................................................................................................5
Analysis of the internal environment and capabilities of a given organization using appropriate
frameworks......................................................................................................................................6
SWOT analysis................................................................................................................................6
Strength........................................................................................................................................6
Weakness.....................................................................................................................................6
Opportunity..................................................................................................................................6
Threats..........................................................................................................................................6
VRIO/VRIN framework..................................................................................................................7
Critically evaluating the internal environment to assess strengths and weaknesses of an
organization’s internal capabilities, structure and skill set..............................................................7
McKinsey 7S Framework............................................................................................................7
Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for
an organization.................................................................................................................................8
Balance scorecard........................................................................................................................8
Five forces analysis..........................................................................................................................9
Buyers power...............................................................................................................................9
Suppliers’ power..........................................................................................................................9
Threats of new entry..................................................................................................................10
Threats of substitution................................................................................................................10

Competition................................................................................................................................10
Key determinants.......................................................................................................................10
Devising appropriate strategies to improve competitive edge and market position based on the
outcomes........................................................................................................................................10
Ansoff’s growth vector matrix...................................................................................................10
Applying a range of theories, concepts and models, interpret and devise strategic planning for a
given organization.........................................................................................................................11
The plan......................................................................................................................................11
Porters’ generic strategy.........................................................................................................11
Extended model of Bowman’s strategy clock............................................................................12
Producing a strategic management plan that has tangible and tactical strategic priorities and
objectives.......................................................................................................................................13
Priorities and objectives.............................................................................................................13
Critique and interpreting information and data applying environmental and competitive analysis
to produce a set of valid strategic directions, objectives and tactical actions................................14
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

I am working as a Junior manager for an Apple Inc., which is one of the
fastest growing automobile companies. Here I have prepared a report which will provide support
to my manager in selecting a product and helps in launching a new product of the
company.
Overview of an organization
Steve Jobs and Steve Wozniak, two college dropouts, created Apple Computers, Inc. on April 1,
1976 and headquartered in California, USA. Apple Computer, Inc. designs, manufactures, and
markets personal computers, software, networking solutions, and peripherals, including a line of
portable digital music players. Apple's product family includes the Macintosh line of desktop and
notebook computers, the iPod digital music player, the Mac OS X operating system and so on.