International Selling and Negotiation: Introducing Stevia Energy Drink

This report covers the core aspects of international selling and negotiation with a focus on introducing Stevia energy drink. It includes the product, its benefits, and the sales cycle stages. The target market segment of the product are the health-conscious people and diabetes patients. The report also highlights the benefits of Stevia healthy drink, specifications of the product, and challenges faced in the presentation. Suitable for those interested in international selling and health-conscious products.

INTENATIONAL SELLING
AND NEGOTIATION

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1 – INTRODUCING THE PRODUCT.........................................................................3
SECTION 2 – SELLING CYCLE STAGES...................................................................................6
In this particular phase all the stages would be discussed in detail which indicates the functioning
and planning of the product made to highlight product with target audience. The seven main
cycling stages are described below..................................................................................................6
SECTION 3 - BENEFIT OF EXERCISE.......................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1
Online..........................................................................................................................................1

INTRODUCTION
International selling refers to the fundamental approach whereby purchase and sale of
particular product is done in numerous countries. Although, trading favours customer and
countries with chance to expose goods having zero availability in the country.
In this current report it would cover core aspects of new product as it will vary on sequential
manner driving the ability to meet satisfaction level of potential buyers. Furthermore, selling
cycle stage will be covered and each one of them will be explained in detail carrying the
necessitate information about product planning. At the end of this text there will be some
salubrious terms of whole exercise with some suggestive measures.
SECTION 1 – INTRODUCING THE PRODUCT
Stevia is made from the stevia plant leaves which is substitute of sugar. Compared to the
table sugar it is 100 to 300 times sweeter. There is no involvement of artificial ingredients,
calories and the carbohydrates. The taste might not like by every one as product was specially
designed for the health conscious people. Compare to the other drinks Stevia is the natural drink.
In the health food stores and the supermarket's stevia is available in the liquid or in the powder
form (da Silva and et.al., 2022). For the using of the product FDA approved that only purified
form can be used of stevia. Through the product there are several benefits to the individual for
the consumption of the stevia health drinks. The target market segment of the product are the
health conscious people, diabetes patient. Through replacing or substituting with other products
individual will help in reduction or losing of weight.
To the body weight of the individual the 4 mg of the stevia can be used for per kilogram.
10 packets of stevia can be consumed by the 150-pound person according to the estimate of
FDA. It is considered as the safest drink (Pandey and et.al., 2021). Linked to the refined sugar it
does not consist any negative effect. Reduce in the level of blood sugar, reduce in the intake of
calories and the cavity risk was reduced through daily consuming of the stevia drink. These are
the several impressive benefits to the health. It also consists of demerits by consuming excessive
such as there may cause in the inflammation of liver and kidney, cause of nausea and gas. The
level of consumption by the individual should be taken according to the dietician. For the
individual it helps in making healthy diets and adding valuable nutrition.
Benefits of Stevia healthy drink -

 Weight lose assisting – Consuming of stevia helps in controlling the blood glucose level
and also help in reducing the weight as it does not consist of intake of calories. Stevia
energy drinks does not have sugar which could be the part of balanced diet in order to
boost up the higher energy levels without sacrificing for taste.
 Diabetes controlling – To the individual diet there is no contribution of carbohydrates
and calories through the consuming of stevia which will help in controlling the diabetes.
To the response of insulin and the blood glucose there is no effect to the person. Through
the help of this diabetes patient can comply with the healthful plan of meal and was able
to consume a wide variety of foods. Easy availability – The core concern of the product having easy availability in the
market as well as it is suitable for carry. Also, different companies have their own
specific energy drinks as stevia is considered as safest sweeteners which does not cause
any harm in the case of limited dosage. Serves healthy diet options – For health conscious people this creates possible chances
to serve them with higher energy levels as compared to other soft drinks. Similarly, stevia
energy drink valuable deal for individual to get through with significant and necessitate
amount of sugar levels in their healthy menu.

Figure 1 - Stevia energy drinks and soft drinks, 2022
Specifications of product –
These energy drinks do not contain caffeine but there is minimum amount of stevia added
rather than including sugar. It includes some ingredients like herbal extracts, food additives, legal
stimulants and other mixed ingredients (Koponen, Julkunen and Asai, 2019). Customers will be
provided with chance to select drinks from bunch of flavour and all of them are totally healthier
and affordable as compared to other competitive forces.
Sales cycle stages for product –
The sales cycles were followed by using appropriate model of Johnston’s sales cycle in
which it has covered seven different stages starting from introducing the product to generating
referrals. The process has followed in systematic order to promote the product and gain attention
from potential customers to buy the specific product.
 Overlook for audience
 Forming the suitable contact
 Qualification of customers
 Product presentation

 Overcoming with customer doubts
 Closure
 Making referrals
SECTION 2 – SELLING CYCLE STAGES
In this particular phase all the stages would be discussed in detail which indicates the
functioning and planning of the product made to highlight product with target audience. The
seven main cycling stages are described below.
1. Overlook for audience
In this stage, it was started with looking towards target audience or potential buyers for the
product as to tell them about product and its specification related to their health benefits. All of
the significant measures covered in a manner which describes how stevia energy drink can be
fruitful for their benefits. The main attention was seeking towards target audience i.e. health
conscious people, who love to make healthy and systematic diet in their day to day living.
2. Forming the suitable contact
After determining the potential buyers for the product it is prominent for develop
communication with them to discuss about the benefits and make them encourage towards it.
Similarly, collaboration was done through online sources, social media, email marketing and
direct contact (Zhong and et.al., 2020). It is foremost process to promote product in the market
and attain maximum amount of customers to willingly buy the product which would enhance
sales ratio of the organization. It has been observed that people having higher concern about their
health are familiar to take advantage of the product.
3. Qualification of customers
This particular phase covers customer ability to form decisions and this was done effectively
with the help of direct contact, emails and face to face conversations. It drives an ability to get in
touch with their perspectives about product. It is the process with advantageous for customers
who have the authority to make decisions for product and organization will get response
accordingly. All the customers were targeted effectively and sales ratio can be improved by same
having significant prospect to increase resource and time accessed to team.
4. Product presentation
It is one of the most influential stage of the cycle in which product is presented to customer
which and introduced in lucrative way that influences them to buy product (Jones, 2019).

Systematic and attractive presentations was formed by the individual to serve customer with
better understanding and experience something new which motivates them to buy product and
access to services. Moreover, solutions for the product were specified to the audience regarding
to product and it is also explained about some core benefits of the product. It is efficacious for
increasing the chance of sales by convincing them to buy the product and recommend others to
make purchase decision for the product.
5. Overcoming with customer doubts
After presenting the product and its core functionalities it is mandatory to look after the
doubts and some obligations customer going through. Taking some valuable feedback give
chance to improve the services into extreme manner (Brown, 2018). Whereas deal was done in
appropriate manner as getting aligned with perspectives from numerous of peoples. While most
of them seems to be unfamiliar with pricing policy as well as some of them were totally agreed
with specifications of product.
6. Closure
In this phase, deal is closed with the audience as it is significant part to make deal with
audience whereby attitude and behaviour them is understood. Customers are influenced with
assistance of presentation and consultation. There are some specific approaches that has been
effectively utilized which was supportive to form interaction with candidates varying from
different culture, region and behaviours (Levy and Gvili, 2020). Also, this clearly specifies the
bunch of efforts made by person in order to fulfil the product selling.
7. Making referrals
Lastly, in this phase audience was excited for making purchase and they were having their
reviews to recommend others to take advantage of product. recommendations can be provided to
friends, family or colleagues and it is considered as fundamental practice as having the
possibilities to give feedback about their perspectives. This would be advantageous for further
improvements aligned with the product and serving customers with ease.
SECTION 3 - BENEFIT OF EXERCISE
Selling cycle stages is one of the most prominent aspect top make better collaborations with
potential customers in order to promote and influence them towards product (Vishwakarma,
2022). By practicing all the stages, it was helpful to cover all the broad areas aligned with the
process of presenting the product to customers. The research serves an ability to get in touch

with various assumptions of individual and their concerns about product. Stevia energy drink is
fruitful for people specifically for those who look after healthy lifestyle. This product was found
most appropriate to launch and defining value of product to audience with several prospects. At
the end in the closure the outcomes can occur in both positive and negative. The follow- up
process must be specific and clear driving an ability to make customer retention more
convenient. By following the systematic approach enables to form collaboration with audience
and enhance knowledge about their perspective. Although, better efficiency and productivity
will be enhanced by placing adequate marketing research and potential customer for the product.
This will ease the managerial process to cater valuable services for customers and stating
specifications of the product. It is significant to make further improvements to hike satisfaction
level of customer in terms of getting services by the organization. There are some critical
challenges that would be faced in the presentation such as.
 Miserable design of slides
 Crossing the allotted time limit
 Failure to get with customer concerns
 lack of focus
 Merging too much data
Thus, challenges are crucial to be focused so that they can be reduced in futuristic concerns
which would reduce the mismanagement and various problematic concerns. Presenting the
product demands appropriate planning in terms to provide audience with brief explanation and
easy to make decision for the product. As having suitable knowledge about product will make
audience capable to form their decision for spending the specific amount on the product. overall,
presentation covers lucrative outcomes which formulates the valuable image and this can be
done with the help of having enough skill set to promote the product accordingly.
CONCLUSION
The above study has summarized that term selling cycles crucial process in which selling
of product can be done easily to reach up to potential buyers. It has figure out advantageous
place can be taken as having product and services moving forwards to the specific direction
selecting appropriate audience. All the stages of sales cycle states significant purpose to get in
depth about customer perspectives. Although, it has been discussed that Stevia Energy Drinks
are promoted in well manner within the overall process and it comforts possible chance to get in

touch with customer doubts and valuable feedback for the product. So, further improvements can
be done to make product catering lucrative services to gain more people in the context.

REFERENCES
Books and journals
Brown, J.M., 2018. Efficient, adaptable simulations: A case study of a climate negotiation
game. Journal of Political Science Education, 14(4), pp.511-522.
da Silva, F.L., and et.al., 2022. Influence of phosphates in reduction of the aftertaste of steviol
glycoside (derived from Stevia rebaudiana Bertoni) in black tea drinks. Journal of Food
Processing and Preservation. p.e16962.
Jones, A., 2019. The conceptual analysis of groups and group dynamics of graduate students
using a negotiation role-play simulation. International Journal of Development
Research, 9(08), pp.29168-29170.
Koponen, J., Julkunen, S. and Asai, A., 2019. Sales communication competence in international
B2B solution selling. Industrial Marketing Management, 82, pp.238-252.
Levy, S. and Gvili, Y., 2020. Online shopper engagement in price negotiation: The roles of
culture, involvement and eWOM. International Journal of Advertising, 39(2), pp.232-
257.
Pandey, D.K., and et.al., 2021. Biotechnological interventions of in vitro propagation and
production of valuable secondary metabolites in Stevia rebaudiana. Applied
Vishwakarma, A., 2022. Repression and Resistance: Negotiation between Motherhood and
Labour Force Participation by Igbo Women. Journal of International Women's
Studies, 23(4), pp.2-16.
Zhong, Y. and et.al., 2020. Starbucks' Successful Negotiation in China. International Journal of
Social Science and Education Research, 3(9), pp.129-135.
Online
Stevia energy drinks and soft drinks. 2022. [Online]. Available through:<
https://www.caffeineinformer.com/stevia-energy-drinks-and-soft-drinks>

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