International Strategic Management - Assignment

International
Strategic
Management
Flight Centre Travel
Group

Introduction
– Strategic Management is the process of following
evaluation of decisions and actions which are carried
out in a company.
– The evaluation can be followed with the help of
analysis of the micro and macro environment of the
company (Rothaermel 2016).
– Short and long term goals can be set and achieved
by employing strategic management in a company.

Company Overview
– Flight Centre Travel Group is one of the largest travel
agency in Australia which has expanded in various
locations across the globe.
– The company operates through retail stores as well as
online sites.
– The services which are offered by the company include
hotel management, tour operations, destination
management and so on (Fctgl.com 2020).

SWOT Analysis
– SWOT Analysis is very effective to evaluate the micro
environment in which a company operates in.
– The Strengths, Weaknesses, Opportunities and Threats
can be analyzed with the help of SWOT Analysis (Gürel
and Tat 2017).
– The evaluation can be made use of which is effective to
make changes and develop strategies to be followed in
order to be ahead of the rival forces in the industry.