International Strategy - Toyota

Running head: INTERNATIONAL STRATEGY
Assignment Six: International Strategy
[Toyota]
Name of the student:
Name of the university:
Author note:

INTERNATIONAL STRATEGY1
Table of Contents
Q1: An example...............................................................................................................................2
Q2: The company’s approach..........................................................................................................3
Q3: A supply chain career...............................................................................................................3
References........................................................................................................................................5

INTERNATIONAL STRATEGY2
Q1: An example
The use of the concept of leveling fluctuations has helped Toyota immensely in many
markets such as Indonesia and Taiwan. In Indonesia and Taiwan, when demand for vehicles
other than the mini-vehicles met short-term demand fluctuation, Toyota responded to this market
risk with its operations in Japan (Harvard Business Review, 2020).
Toyota maintains both global models and regional models to offer appropriate products
for each one of its global markets. Toyota utilizes innovation to offer new products to survive
well in Japan. In North America, Toyota offered the full-size pickup truck and strives to meet the
demand of Generation Y customers. In Europe, Toyota will extend its market on diesel engines
and hybrid vehicles (Harvard Business Review, 2020).
There are other factors as well, which have worked in favor of Toyota. Giving
importance to teamwork over individual stars has been an essence of Toyota’s culture
(Sosnovskikh, 2016).
Toyota operates in a highly competitive environment and faces huge competition from
other top automakers; however, it does not rush with a decision to meet the market demand.
Instead, it does extensive research of all its options to make a decision and make sure that its
major stakeholders are also satisfied. The use of the Toyota Production System (TPS) has been
helpful for the company in fulfilling the demand of its customers. TPS helps to offer highly-
efficient, innovative and quality vehicles to customers (Rüttimann & Stöckli, 2016).
Toyota effectively utilizes its resources to address environmental concerns and be a
responsible corporate. For instance, Toyota had once donated a few hybrid vehicles and a few
amounts as a donation to support Everglades National Park (Simão & Lisboa, 2017).