Attention-based approach to multinationals' failures: new challenges and opportunities in the global marketplace

Osabuteyb a Kent Business School, University of Kent, Canterbury, UK; bRoehampton Business School, University of Roehampton, London, UK KEYWORDS ABSTRACT In this article, we integrate the attention-based view of the firm and the organizational ambidexterity literature to develop a perspective on the effects of unbalanced attention to both domestic and foreign expansion. We demonstrate how emerging-market multinationals could learn from historical international expansion strategic failures by developed-country multinationals