International Tourism Management

Running head: INTERNATIONAL TOURISM MANAGEMENT
INTERNATIONAL TOURISM MANAGEMENT
Name of the Student:
Name of the University:
Author Note:

INTERNATIONAL TOURISM MANAGEMENT1
Executive Summary
The report summarizes the concept of the tourism application that is being developed. This
application follows the concept of responsible tourism and provide the tourists with all the
information required by them to act responsibly. The application provides the tourists with
information regarding the locality of the place, the types of local transport available, good
restaurants to have meals, suitable hotels to stay, emergency services numbers, dustbin
locations, a to do and not to do list for that place. The application also provides the users with
a rate chart for transport, food and hotel prices so as to self-guard themselves from scammers.
The application has an additional feature that allows the users to chat with fellow travellers
for help. The report also states the benefits received by the stakeholders from the app and
how the app can be used to generate revenue. The report concludes with a summary of the
entire report.

INTERNATIONAL TOURISM MANAGEMENT2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Problem statement..................................................................................................................3
The App concept....................................................................................................................4
Key purpose of the app and the solution to the problem........................................................4
Stakeholder benefits and revenue collection..........................................................................5
Demographic linking to a target market.................................................................................5
Responsible Tourism..............................................................................................................6
Functionality, Design features and Communication messages..............................................6
Conclusion..................................................................................................................................7
Bibliography...............................................................................................................................9

INTERNATIONAL TOURISM MANAGEMENT3
Introduction
The application that is proposed to be developed is a travel based application. The
main aim of the application is to guide travellers or tourists to important places of attraction
and guide them about the cultural significance of that place along with the important rules
that are required to be followed when visiting that place. The place that the tourist visits can
be anything starting from a holiday destination to a sacred religious site. In this report, the
concept of the application will be thoroughly discussed along with all the evidences to
support the claims made. The report will also highlight the main problems faced by tourists
all over the world that has led to this application being created and how much useful this
application will be to the tourists who will use it.
The report will also describe the key benefits that the stakeholders will receive from
this application and also demonstrate how the application will be linked to the target audience
geographic areas. The report will also state the important functionalities of the application
being created and also highlight the design features that will make the application unique and
interesting. The application should also provide the users with communication messages and
responses in order to increase its usability score. The report will also discuss all the human
centred design approaches that has been used to design this application.
Discussion
Problem statement
The main problem that the travellers and tourists are facing is that most of the
travelling applications developed till now only focus on the commercial aspect of the tourism
industry. Maximum of these applications provide the users with services like booking of
hotels, booking of train or flight tickets and full packages of tours. But though these are
important services, these are not the crucial problems travellers face. The major problem
traveller’s face is that they are unaware of the cultural customs and the social norms of that
place and are often treated with disrespect or harassment due to their lack of knowledge. For
example, when a person travels to a religious site in India or China, they may wear or do
something that is against the religious customs and are often denied permissions to enter the
holy site premises. They are also unaware of the local transport fares and food charges and
are often charged much more than the local rates.