Characteristics of Traditional Mass Tourism & Covid Travel

This document discusses the characteristics of traditional mass tourism product & experience, including mass packed tourism. It also describes the key features of Covid travel and the changes that will happen to the traditional mass product. Additionally, it covers the arguments in favor of package holidays continuing post Covid-19.

INTERNATIONAL
TOURISM
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Presenting the characteristics of traditional mass tourism product & experience.......................1
Presenting the key features of Covid travel................................................................................2
Changes will happen to the traditional mass product, linked with consumer confidence
concerns.......................................................................................................................................4
Arguments in favor of package holidays continuing post COVID-19........................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
International tourism management means crossing national borders to travel and staying
places for pleasure, business and other purposes. It has helped many countries to promote their
heritage and culture to the world. Globalization has made tourism a popular relaxation, freedom,
intermission, leisure time, vacant hour, holiday, hobby activity. The report will give brief
description about the characteristics of the traditional mass tourism product & experience
including mass packed tourism. Further study will describe the key features of covid travel. In
addition to this study present the causes that will happen to the traditional mass product and also
covers the arguments in favor of package holidays continuing post covid-19.
MAIN BODY
Presenting the characteristics of traditional mass tourism product & experience
Mass package tourism is a type of tourism that involves thousand of people going to
same place at same time of the year and it is the most popular and cheapest way to holiday is
often sold as package deal (Ongan, Işik and Özdemir, 2017). There are many types of mass
tourism like skiing in the mountains, visiting a theme park or taking a cruise. This type of
tourism features standardized product and experience package for mass-tourism (Mass tourism:
What, why and where, 2020).
Segmented markets: Under mass tourism tourists are grouped into segment that include
both members that are similar and dissimilar to each other. For example in the tour few people
have to go historical places and others to scientific places. They focus on large number of people
and grouping them together sharing demographics or behavioral patterns. Further they focus on
the motive, type of travel, and age (Adeola, Boso and Evans, 2018). Mainly they are more
comfortable with the age group between 15-39 as compared to others they are more open-
minded and curious.
Seasonal: At the time of season the tourism agency offers different packages in which
travelers can opt for special destination it can be outside the country or inside (Bao, Chen, and
Jin, 2018). Few people want to go places that are covered with snow and some to beaches. For
example at the time of winter the the people of UK go to the coastal areas that are beaches.
Price: It is the most important factor of tourism as it involves the movement of large
number of people and they have to give less surplus income as compared to the people who are
individuals or two in group (Armenski, Dwyer and Pavluković, 2018). For example if tour
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companies offer package that include large number of people then more people will go because
they are cheap in price.
Dependency: They are based on certain economic and political relationships either to
the generating or host country. If their will be no tourists coming the country and the firm will
have no revenue (Cró and Martins, 2017). For example countries like maldives, Macao, Aruba
are mainly dependent on tourism.
Presenting the key features of Covid travel
Safety: At the time of traveling there should be a minimum distance of 2 meters between
the persons. Person should not come in contact with those people who are sick and also avoid
touching eyes, nose and mouth. Always wear a mask have a limit contact with the surfaces like
handrails, elevator buttons and kiosks if touching these surfaces then use hand sanitizer or wash
your hand afterward (Dogru, Sirakaya-Turk and Crouch, 2017). Clean your hands when you are
going to bathroom, before eating, and after coughing, sneezing wash it with soap and water for
at least 20 seconds if soap and water are not available at the time of traveling then use the hand
sanitizer that contains at least 60% alcohol. Do not travel if are sick and go for the test for
safety as well as family members (6 Most Important Characteristics of Mass Tourism, 2019). If
you are tested positive avoid traveling because it will be harmful for other person who are
traveling. Pack your food and water from home that will be help in avoiding touching other
things (COVID-19 could set the global tourism industry back 20 years).
Sterilisation It means the process that removes, kills, or deactivates like bacteria, fungi,
viruses and spores. At the time to traveling people must sanitize the seats on which they are
sitting (Farzanegan and et.al 2020). Sterilisation is mainly important where surgeries take place.
At the time of eating sanitize hand properly to avoid risk. Example of this is using UV bags by
using them they can be thrown to the dustbin.
Social distancing: Also known as physical distancing that means keeping a distance
between other person who are not the member of family or household. Social distancing is done
to reduce the spread of Covid-19 by wearing masks, avoiding touching, etc. At the time of
traveling people must maintain the distance and cover their face nose and mouth follow all the
guidance that are given by the public health authorities (Kyrylov, Hranovska, Boiko, 2020).
Avoid traveling to buses and train that have lot of crowd and use personal taxis and ride shares.
If traveling in large vehicles then sit at the back seat that has less amount of crowd. It is possible
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to stay socially connected with friends without going outside. For example if the bus have 20
seats then only 10 seats should be used for people and the remaining must be empty.
Older markets most vulnerable groups: Older people are facing the most threat and
challenges at the time of covid travel as they face risk of developing severe illness that are not
good for their health. If the old people are going to the market they should avoid shaking hands,
avoid hugging and must keep in touch with the family (Murshed, 2018). At the time of traveling
they must check that their seat is properly sanitizes and have taken all the thing like mask,
medicines and sanitizers that is most important for them. Careful precautions can protect their
health and minimize the risks of accident and of acquiring disease. Not only old age people but
also adults must have precaution with them at the time of traveling. For example the airlines
have provided the PPE kit for the old age people so that they do not get affected and also have
provided other facility for them.
Changes will happen to the traditional mass product, linked with consumer confidence concerns
Changes will happen to traditional mass product packages linked with consumer
confidence concerns as there is productive demand where people will not be comfortable
towards tourism to choose again to travel evocatively. New changes within consumer confidence
have been also found to be impact on traditional mass product tourism packages where there
has been consistent decline among people to choose traveling again. There are varied safety and
health hygiene issues where traditional mass product within tourism industry of UK has been
also facing huge decline on which there is advanced scale functional horizons shift being
analyses. Consumers confidence has been found to be widely stringent active for larger new
scope metrics, on which varied scale horizons can be reached on where UK tourism industry is
practically facing high revenuer loss also. COVID-19 has been also effectively changing
traditional mass products inked with consumers con fence concerns where there is also reason
of increased health risk and virus infection risk due to group ism. People will stop sharing their
things with others because this will cause risk for them. There has been also groundbreaking
shift and downfall towards consumers confidence concerns on which UK tourism has been also
practically facing varied shift on new diverse scale paradigms. Many times it can be also
analysed that UK traditional mass product packages are often linked on consumers new scale
efficacy where there needs to be formation of new vision oriented goal and best advanced safety
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steps , sanitation practices generated to bring on higher profit goals (Farzanegan and et.al
2020).
Consumer behavior their will be change in the behavior of the people because they will not go to
the place which are consumed with large number of people. For old age people it will be risk to
travel and they will avoid traveling same with adults also. People will care for social distancing
and they will not interact with others. Mass tourism has huge impact on the customer behavior, it
is necessary for for the companies within the tourism industry to understand the behaviour and
provide tourism faculties accordingly. Tourism industry is increasing day by day and with that
behavior of the customers also changing. Customers are getting to learn about the different
differ culture thorough the tourism. The mass tourism is making the consumers satisfy with
the services and tourism packages they are getting from the tourism companies. By
understanding the behavior of the consumers, companies who provide tourism and making
the tour package (IMPACT ASSESSMENT OF THE COVID-19 OUTBREAK ON
INTERNATIONAL TOURISM.2020).
Arguments in favour of package holidays continuing post COVID-19
There are various factors which provide evident aspects of arguments which are in favor
of package holidays continuing post COVID -19, where thee are various aspects connected with
protection of new advanced safety standards effectively. The global paedemic has been
impacting international hospitality industry variably on which there is scaled shift towards
dynamic aspects of stronger scaled targets vividly to evolve on constant goals imperatively. New
strategies to be framed in favor of package holidays are as follows:
 It will be effective in great value for money and are protected by package travel and
regulations which enhance functional work diversity among people to choose traveling
again as new choice for traveling. The convenient and stress free traveling will enable
people to gain confidence provided with the best sanitation practices and hygiene
standards for functional growth evocatively (IMPACT OF COVID-19 ON GLOBAL
TOURISM MADE CLEAR AS UNWTO COUNTS THE COST OF
STANDSTILL.2020.).
 Package travel holidays and linked travel arrangements post Covid-19 will enable
business functional strength to be scaled up actively towards new vision oriented goals,
further for new informative advanced tourism services. Package holidays also include
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luxury destinations reach where there are varied scaled up diverse domains imperatively
growing on new work growth imperatives on which consistent confidence among people
to travel is important to grow. There are new determinants on which tourism is
specifically growing towards new vision oriented targets for safety and best hygiene
practices, to evolve on further effective service performance goals.
 Travel packages have also varied scope to generate specific functional reach among
consumers to choose again to travel based on new safety standards, after post Covid –
19 where tourism companies are widely operating advanced strategies for further scaled
up new horizons. There is also prolific functional scale evolving growth towards vision
oriented domains to evolve on new tourism strategies, for keeping up new performance
targets to reach further consumers confidence technically (Chung, Herzberger and Liu,
2020)
CONCLUSION
The above sections analyzed in context with international tourism management have
analyzed varied scale efficacy aspects among information where details have concluded that
traditional mass tourism products and experiences are widely crucial for in depth analysis. It has
also concluded that there are varied new dispersion aspects related to Covid -19 travel safety ,
social distancing aspects and other new valuable scenarios on which new keen standards of
safety are to be taken care of. There are also new innovative advanced safety standards coming
in within UK tourism industry on which social distancing among consumers are practically
being focused on further for higher goodwill horizons. International tourism as identified within
report to be widely decreasing on in recent time period due to continuous pressure among
declining consumer decline where there are new strategies widely targeted by companies to be
adopted. Report has concluded that advanced innovative health safety strategies, regular
sanitation facilities will enable people to gain confidence horizons for which there is constant
shift towards advanced safety standards. It can be also concluded that there has been also
productive growth targeted among UK international tourism industry aspects, where there has
been constant shift towards new keen functional scale growth.
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REFERENCES
Books and Journals
Adeola, O., Boso, N. and Evans, O., 2018. Drivers of international tourism demand in
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Anser, M. K.,and eta.al 2020. International tourism, social distribution, and environmental
Kuznets curve: evidence from a panel of G-7 countries. Environmental Science and
Pollution Researc. 27(3). pp.2707-2720.
Armenski, T., Dwyer, L. and Pavluković, V., 2018. Destination competitiveness: Public and
private sector tourism management in Serbia. Journal of Travel Research. 57(3).
pp.384-398.
Bao, J., Chen, G. and Jin, X., 2018. China tourism research: A review of publications from four
top international journals. Journal of China Tourism Research. 14(1). pp.1-19.
Chung, M. G., Herzberger, A.,. and Liu, J., 2020. International tourism dynamics in a globalized
world: a social network analysis approach. Journal of Travel Research. 59(3).
pp.387-403.
Cró, S. and Martins, A .M., 2017. Structural breaks in international tourism demand: Are they
caused by crises or disasters?. Tourism management. 63. pp.3-9.
Dogru, T., Sirakaya-Turk, E. and Crouch, G.I., 2017. Remodeling international tourism demand:
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Farzanegan, M. R., and et.al 2020. International tourism and outbreak of coronavirus (COVID-
19): A cross-country analysis. Journal of Travel Research, p.0047287520931593.
Farzanegan, M. R., and et.al 2020. International tourism and outbreak of coronavirus (COVID-
19): A cross-country analysis. Journal of Travel Research. p.0047287520931593.
Kyrylov, Y., Hranovska, V., Boiko, V., 2020. International Tourism Development in the Context
of Increasing Globalization Risks: On the Example of Ukraine’s Integration into the
Global Tourism Industry. Journal of Risk and Financial Management. 13(12). p.303.
Murshed, M., 2018. International tourism demand in Bangladesh: An ARDL bounds test
approach. Journal of Tourism Management Research. 5(1). pp.50-67.
Ongan, S., Işik, C. and Özdemir, D., 2017. The effects of real exchange rates and income on
international tourism demand for the USA from some European Union
countries. Economies. 5(4). p.51.
Sæþórsdóttir, A. D., Hall, C. M. and Wendt, M., 2020. From boiling to frozen? The rise and fall
of international tourism to Iceland in the era of overtourism. Environments. 7(8). p.59.
Tavares, J. M. and Leitão, N. C., 2017. The determinants of international tourism demand for
Brazil. Tourism Economics. 23(4). pp.834-845.
Wen, H., Josiam, B. M., 2018. Influence of movies and television on Chinese tourists perception
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Online
6 Most Important Characteristics of Mass Tourism. 2019. [Online]. Available through:
<https://www.shareyouressays.com/knowledge/6-most-important-characteristics-of-
mass-tourism/111172>.
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COVID-19 could set the global tourism industry back 20 years. [Online].Available
Through:<https://www.weforum.org/agenda/2020/09/pandemic-covid19-tourism-
sector-tourism/>
IMPACT ASSESSMENT OF THE COVID-19 OUTBREAK ON INTERNATIONAL
TOURISM.2020 [Online]. Available.<https://www.unwto.org/impact-assessment-
of-the-covid-19-outbreak-on-international-tourism>
IMPACT OF COVID-19 ON GLOBAL TOURISM MADE CLEAR AS UNWTO COUNTS
THE COST OF STANDSTILL.2020. [Online].Available
Through:<https://www.unwto.org/news/impact-of-covid-19-on-global-tourism-
made-clear-as-unwto-counts-the-cost-of-standstill>
Mass tourism: What, why and where. 2020. [Online]. Available through:
<https://tourismteacher.com/mass-tourism/>.
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