Characteristics of Traditional Mass Tourism & Covid Travel

INTERNATIONAL
TOURISM
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Presenting the characteristics of traditional mass tourism product & experience.......................1
Presenting the key features of Covid travel................................................................................2
Changes will happen to the traditional mass product, linked with consumer confidence
concerns.......................................................................................................................................4
Arguments in favor of package holidays continuing post COVID-19........................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
International tourism management means crossing national borders to travel and staying
places for pleasure, business and other purposes. It has helped many countries to promote their
heritage and culture to the world. Globalization has made tourism a popular relaxation, freedom,
intermission, leisure time, vacant hour, holiday, hobby activity. The report will give brief
description about the characteristics of the traditional mass tourism product & experience
including mass packed tourism. Further study will describe the key features of covid travel. In
addition to this study present the causes that will happen to the traditional mass product and also
covers the arguments in favor of package holidays continuing post covid-19.
MAIN BODY
Presenting the characteristics of traditional mass tourism product & experience
Mass package tourism is a type of tourism that involves thousand of people going to
same place at same time of the year and it is the most popular and cheapest way to holiday is
often sold as package deal (Ongan, Işik and Özdemir, 2017). There are many types of mass
tourism like skiing in the mountains, visiting a theme park or taking a cruise. This type of
tourism features standardized product and experience package for mass-tourism (Mass tourism:
What, why and where, 2020).
Segmented markets: Under mass tourism tourists are grouped into segment that include
both members that are similar and dissimilar to each other. For example in the tour few people
have to go historical places and others to scientific places. They focus on large number of people
and grouping them together sharing demographics or behavioral patterns. Further they focus on
the motive, type of travel, and age (Adeola, Boso and Evans, 2018). Mainly they are more
comfortable with the age group between 15-39 as compared to others they are more open-
minded and curious.
Seasonal: At the time of season the tourism agency offers different packages in which
travelers can opt for special destination it can be outside the country or inside (Bao, Chen, and
Jin, 2018). Few people want to go places that are covered with snow and some to beaches. For
example at the time of winter the the people of UK go to the coastal areas that are beaches.
Price: It is the most important factor of tourism as it involves the movement of large
number of people and they have to give less surplus income as compared to the people who are
individuals or two in group (Armenski, Dwyer and Pavluković, 2018). For example if tour
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