International Tourism Policy and Planning

Running head: INTERNATIONAL TOURISM POLICY AND PLANNING
International Tourism Policy and Planning
Name of the Student
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Author Note

1INTERNATIONAL TOURISM POLICY AND PLANNING
Topic- What role(s) do international and/or supranational organizations play in the
planning and implementation of sustainable tourism development? Use relevant
examples to support your answer’
Introduction
This essay is an analysis of planning and implementation of tourism development of
tourism development of national and supranational organizations. The purpose of the essay to
gain an understanding about how organizations in a dynamic business environment manage
tourism projects in a sustainable way. It has been identified that tourism has rapidly emerged
as the most significant economic activity in several nations and the earning from tourism is
now days often a major foreign-exchange earner. It has also been identified that many nations
are not able to participate and gain benefits directly from tourism. Such shortfall, lack of
significant entry point as well as area of attention for the most developed organizations but
till the mid-nineties all of them ignored the context. So, in today’s dynamic business
environment, it is highly important to know how the organizations have come forward to
address the issue and contribute to the development of sustainable tourism. Analysis in the
report has been established with theoretical underpinning and real-word incidents.
Discussion
It has been identified that there are some good reasons for the development agencies
to play an active role in developing and promoting sustainable tourism. Ruhanen (2013)
mentioned the fact that development agencies should develop a solid and clear aim of
sustainable development of tourism as to create optimal additional income and employment
opportunities for urban as well needy men and women alongside ensuring a minimum
negative influence on socio, economic, cultural as well as natural environment. When it

2INTERNATIONAL TOURISM POLICY AND PLANNING
comes to role of international organization in tourism development, role of World Tourism
Organization (UNWTO) should not go unnoticed.
As put forward by Lee (2013), World Tourism Organization can be held for the
promotion of sustainable and globally acceptable tourism. It has been noted that UNTWO
tends to promote tourism as the most significant driver and the firm is widely known as
leading global organization. Promotional initiative of the organisation revolves around
economic growth and environmental sustainability. In addition, it also deliver leadership
support back the industry in progressing knowledge and tourism policies around many
nations. As its major role, UNWTO tends to encourage the execution of “Global Code of
Ethics for tourism to improve tourism’ socio-economic contribution when decreasing its
negative influence (unwto.org 2019).
This global agency has made the commitment of promoting tourism as the most
significant driver in gaining the success of Sustainable Development Goals. This international
firm is committed to promote tourism as the most significant instrument in achieving
Sustainable Development Goals. On the other side, Saufi, O'Brien and Wilkins (2014)
mentioned that UNWTO generates market knowledge, promoted the competitive and sustain
tourism polices and foster tourism education and training. For example, the organization has
developed a set of properties such as mainstreaming tourism in the global agenda. This
international organization has a strong control over the avocation of the value of tourism as
the driver of socioeconomic growth and development. Major focus of the agenda is the
treating the national and international policies of tourism as the top most priority.
On the other side, supranational organizations like United Nations Environment
Programme Finance Initiative developed a broad plan of development in tourism. This
organization in the recent time have focussed on the safety and security of tourists as the part