logo

International Tourism System

   

Added on  2021-06-15

16 Pages4089 Words48 Views
Languages and CultureEnvironmental SciencePolitical Science
 | 
 | 
 | 
Running head: INTERNATIONAL TOURISM SYSTEM International Tourism System Student's name: Name of the university:Author’s note:
International Tourism System_1

1INTERNATIONAL TOURISM SYSTEMTable of Contents Introduction......................................................................................................................................2Analysis of tourist visitation to Kuala Lumpur, Malaysia...............................................................2Explaining what makes the destination attractive to tourists...........................................................4Identifying and analyse issues related to tourism and destination development at the location.....5Identifying and analysing negative and positive impacts of tourism activity on the hostcommunity at the location...............................................................................................................7Identifying and discussing four policy implications to achieve sustainable tourism outcomes forthe destination................................................................................................................................10Conclusion.....................................................................................................................................11Reference List................................................................................................................................13
International Tourism System_2

2INTERNATIONAL TOURISM SYSTEMIntroduction International tourism has experienced rapid growth globally. In this study, Kuala Lumpuris selected to show the international tourism system. Kuala Lumpur is the national capital ofMalaysia. Kuala Lumpur is among the fastest growing metropolitan regions in Asian countries. In this study, tourist visitation in Kuala Lumpur is stated with support of the statistics.Factors of tourism attraction of Kuala Lumpur are described providing the theoreticalbackground like travellers’ satisfaction and motivation to visit Kuala Lumpur. Issues of tourismand destination development of Kuala Lumpur are explained. In addition, the negative andpositive impact of tourism activities on host community is described in this study. Analysis of tourist visitation to Kuala Lumpur, Malaysia Tourists’ visits in Kuala Lumpur are increasing and Kuala Lumpur is the second most-visited South-Asian cities after Bangkok. According to Forbes Magazine, Kuala Lumpur is listedninth in the most visited city in the world, with 12.1 million international visitors in the year2017. In the Malaysia, tourism board did aggressive promotion for tourism. The current target ofKuala Lumpur is to drastically cut the budget for the tourism promotion; however, the maintarget is to lure the regional, international and local travellers. In addition, in the year 2017,Kuala Lumpur observed total 25.9 million travellers and the earned almost 82.1 billion receipts(MYR) (Mus et al. 2017). This figure has been increasing over the last five years; however, thisfigure slightly dropped in 2017. However, Kuala Lumpur gained 0.1% growth n tourist receiptsand the average length to stay (ALOS) for international tourists reduced to 5.7 nights from 5.9nights in the last year.
International Tourism System_3

3INTERNATIONAL TOURISM SYSTEMYearsArrivalsReceipts (RM)201725.95 million 82.1 billion 201626.76 million 82.0 billion 201525.72 million 69.1 billion 201427.45 million 72.0 billion 201325.71 million 65.4 billion Table 1: International travellers visit in Kuala Lumpur(Source: Tourism.gov.my 2018)East Asian market of tourism observed a growth of 6%; however, the other tourismmarket showed the decline. The ASEAN market of tourism dropped by almost -3.8% in KualaLumpur. Europe section showed the decline of -1.8%, Oceania (-5.3%), America (-1.6%) andAfrica (-7%). Moreover, ASEAN market has been dominated by almost 75% of the tourist sharefor Kuala Lumpur (Amir et al. 2017). In this case, Singapore is the top of the list from wheremaximum numbers of tourists come to Kuala Lumpur, followed by Indonesia, China, Thailand,Brunei and India. On the contrary, numbers of visitors from China has been increased by almost7.45% and flight frequency from China to Kuala Lumpur has been increased. It is noteworthythat Wars in Syria, Qatar and Yemen influenced the Middle East tourism market and Malaysiastopped the Malaysian Airlines routes towards Kuwait and Dubai in the year 2016 (Musa et al.2016). However, travellers from India and China are making a maximum booking as it is thepositive indicator. Malaysia has made improved in Visa facilities. Tourism Malaysia promotionalplan for 2018-20 has been formulated targeting more than 37 million tourists.Explaining what makes the destination attractive to tourists In Kuala Lumpur, there are numerous beautiful places to visit and this city is well-maintained and developed by authorities and this city is metropolitan with economicallydeveloped one. As stated by Leiper (2017), the phenomenon ‘tourism’ system is functioning
International Tourism System_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment International Tourism System Perth
|6
|1584
|13

Strategic Management and Leadership in AirAsia
|26
|6136
|231

International Tourism System Report 2022
|13
|3773
|13

BSBMKG603 Manage the Marketing Process - Desklib
|6
|1141
|239

(solved) Tourism Destinations Assignment
|16
|4334
|330

Unit 2 Leading Tourist Destinations Assignment
|12
|3778
|193