International vs Traditional Marketing: Differences, Global Factors Impacting Management Decision Making, and Influence of Globalization

Critical Reflective
Essay

Contents
INTRODUTION...................................................................................................................................3
MAIN BODY........................................................................................................................................3
1. The meaning of traditional as opposed to international marketing: are there any
differences in practice?....................................................................................................................3
2. The impact of global factors on management decision making............................................4
3. What is the influence of globalisation: opportunities/threats?.............................................5
CONCLUSION.....................................................................................................................................6
REFERENCES......................................................................................................................................7

INTRODUTION
The international marketing is defined as the utility of advertising and marketing standards to
fulfil the various wants and needs of the customers throughout the countrywide border. It is
also known as global marketing. In simple words, international marketing is the adoption of
marketing activities in multiple nations. It also involves the marketing mix such as price,
place, promotion and product and also includes the customization in accordance with the
needs and wants of the people of various countries. The reason to expand the business in
international market is that it helps in increasing the sales of the company , high profit
opportunity as compared to traditional or domestic market and generation of large amount of
market shares(Ahmed and Huo, 2021).
.
The report includes the brief description about international and traditional marketing
and their differences, the impact of global factors on management decision making and the
influence of globalization in accordance with the opportunity and the threats.
MAIN BODY
1. The meaning of traditional as opposed to international marketing: are there any
differences in practice?
Local marketing gives much profit but international marketing is one of the breaded
concepts for me. But these benefits are limited for me. So I decided to grow my business in
the international marketing. When i studied the global market. The first thing I seen there are
the pros of it and after that the cons of the international market. According to me,
international market opens the door for the business. There are many benefits that
international market offered to me included the expansion of market. The international
market teaches me how to expand our business globally in order to increase the market share
and the sales of the company. The international markets open the new customer base to me
through which I have learned the different wants and needs of the different people in different
areas. Amplification of opportunity is the second pros that I countered in the international
market. In the procedure of exploring these opportunities, I stand to benefit more information
of the worldwide marketplace and my competition. This in turn, assists me to apprehend and
improve mine benefits. The next thing that I have learned is the difference between the
international as well as the traditional market. These markets are different from each other. I
have learned that traditional market operates its marketing activities within the national
boundaries whereas global marketing operates these activities in more than one
country(Bacha Simöes, 2022). The another difference that I have learned is that the domestic