International Travel and Tourism Management : TUI company
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Added on 2021-02-19
International Travel and Tourism Management : TUI company
Added on 2021-02-19
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International Travel andTourism Management
Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1Roles, functions of tour operator and comparison between tour operating industry and itsimpact...........................................................................................................................................1LO2 .................................................................................................................................................3The process of creating and costing a package............................................................................3LO3..................................................................................................................................................7Review of luxury package tour offered by TUI that meet its target customers ..........................7LO4 .................................................................................................................................................9Strategic and tactical decision making review.............................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONTravel and tourism industry plays an important part in the present scenario that willbecoming a largest sector in the economy in coming years. It is providing different services totourist such as accommodation, food, lodging etc (Khan and et. al., 2017). It is also becoming animportant source of income for people in many countries. It brings large amount of income intolocal economy through payment of goods and services by tourists. Present study will be based upon TUI company. It is a British leisure travel group. Itsheadquarter is located at Crawley, West Sussex and listed under London stock exchange. It wasfounded by in 2007. Report emphasized on different roles and functions of tour operators and comparisonbetween different tour operating industry and its impact on small and larger mass market. It alsoincludes different stages that will be involved in making holiday package tour of the company.Furthermore, it includes critical review on package tour that is offered by the company bytargeting its customers that help in fulfilling their needs and demands (Peng and et. al., 2015). Italso includes critical review on strategic and tactical decision made by tour operator whileorganizing a tour package. LO1Roles, functions of tour operator and comparison between tour operating industry and its impactTour operator provides a facility of controlling, booking trips and providing tourpackages to the people. They are operating software that help in improving relationship withcustomers that lead to future growth in business. It can be based on domestic as well asinternational level. Role of tour operatorThe major role of tour operator is that it is a mediator between suppliers of tourism andconsumers. They are playing a crucial role in satisfying needs and demands of tourists byoffering them different tour package. Travel operators build image in the market by providinghighly significant services to tourist that help in attracting more consumers towards it. AsForeign travellers are more depended on these tour operators for their travel. Travel agentsperception also play an important role in development of tourism industry. A survey is beingconducted that revealed that small travel agents help in developing tourism industry. They also help in advertising and promoting business by making brochures. Thesebrochures help in attracting them towards TUI. They help people in visiting places and familiarthem with that place. Before going for visiting destination travel operator provide all general andspecific information to tourist so that they feel comfortable in asking if they have any doubtrelated to planned trip. They must ensure that each and every needs of customer gets meteffectively and efficiently (Deng and Ritchie, 2018). Travel operator of TUI have to makearrangements for transportation, accommodation for tourist so that they do no have to face anydifficulty while travelling. There are different tour operators such as outbound, inbound,domestic and direct sell operators. They all are performing different roles in tourism industry bysatisfying needs and wants of customers.Functions of tour operatorThere are different functions of tour operator are as follows:Travel information:- This is the most important function of travel agent to provide properinformation to tourist regarding its travelling package.Itinerary preparation:- This includes two types of itineraries such as:1
General:- In this all travel components are combined and designed for appealing to generaltourist.Special:-This is providing special travel components to tourist that are designed for appealing tovarious tourist. Reservation and ticketing:- Tour operator of TUI is making tickets for customers that are ofairline and railway reservations.Accommodation reservation:- They are responsible in booking room for tourist in hotelthrough direct contacting or through internet sources. Pricing of a tour package:- Tour agents of TUI is using different marginal pricing techniquesby doing market research and then according to market trends package cost is being decided byoperator. Travel Insurance:- This is depending upon tour package that is taken by tourist that includepolicy which covers medical expense, loss of any item while travelling etc (Zhang and Gao,2016). In case of foreign tour it is necessary in taking overseas travel insurance. Comparison between tour operating industryTUIVisit Britain It is the second largest company in terms ofproviding best travel services to customers. It is working at small scale and satisfyingneeds and wants of customers.It is providing services that are related todifferent activities that is being practised intobusiness.It also provided services to customers but smallactivities is being performed in business. It covers larger share market in the country. As it is working on small sector so it does nothave larger part in the country. In this 54000 employees are working in thecompany. In this there are few members that are workingin the company. It is listed under London stock exchange(Woosnam and et. al., 2018). It is not listed under any stock exchangemarket. In this tall structure is being followed in thecompany as it is a large organization so it isnot possible that easy communication takesplace between different levels in theorganization. Flat structure is being followed in the companyas employees can interact with each othereasily at different level in the company. For example: They are providing luxuryservices to its customers that attract moreconsumers in the future. For example: As it is working on small basis somiddle class people come and take servicesfrom the company. Impact of integration on tour operating industryThere is greater impact of TUI and Visit Britain on tourism sector as both these sectorsare working differently as on one hand TUI is having larger share in the market as compared toVisit Britain in the country. Both these sectors are dealing in same industry that help in providingvarious facilities to its customers that will be beneficial for the future. As there are differentperspective that is taken into consideration for the purpose of achieving objective of the2
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