International Travel & Tourism Consumer Behaviour & Insight

International Travel &
Tourism Consumer
Behaviour & Insight

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1, P2 Covered in PPT. ..............................................................................................................4
TASK 2............................................................................................................................................4
P3 Elaborate steps of consumer decision-making journey and map a path for respective
organisation. ...............................................................................................................................4
P4 Importance of map path for purchase for marketers to understand the consumer decision-
making. .......................................................................................................................................5
TASK 3............................................................................................................................................7
P5 Compare major differences in tourism decision-making process in context of B2B and
B2C business forms.....................................................................................................................7
P6 Examine various approaches of market research and methods. ...........................................8
TASK 4............................................................................................................................................8
P7 Evaluate way marketers influence the various stages of tourism decision making process. 8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The hospitality industry which is broad group of businesses provides services to
consumers. It focused on the consumers to provide specific experiences to them that relies
majorly on the discretionary income and free time. In hospitality industry the Travel and tourism
is one of the most leading sector that contributes in economy by generating revenue in form of
consumers spending in hotels, restaurants and entertainment venues. Respective report is based
on TUI Group which is an Anglo German multinational travel and tourism company
headquartered in Germany. It is one of largest leisure, travel and tourism in whole world.
Respective report is based on stages of consumer decision-making journey and map path in
respective tourism service operator with its importance. Further it elaborates the key differences
in the tourism decision-making process in context of B2B and B2C form of business. In addition
to it elaborates the different approaches of market research and methods and way marketers can
influence on various stages of tourism decision making process.
TASK 1
P1, P2 Covered in PPT.
TASK 2
P3 Elaborate steps of consumer decision-making journey and map a path for respective
organisation.
Consumer decision-making journey is one of the significant tool or model that describe
about the major steps by which an organisation passes through to ultimately take decision
regarding purchase (Baah, Bondzi-Simpson and Ayeh, 2019). In context of TUI group by using
the sequential path of consumer decision-making they able to give one of their best efforts to
ultimate consumer that are as follows:
Stages of consumer decision-making journey:
Recognition of needs:
In respective stage of decision-making organisation evaluate the existing as well as
emerging needs of consumers to serve them accordingly. Respective organisation by conducting