International Hospitality Management

International Hospitality Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Background of IHG.....................................................................................................................1
Swot Analysis..............................................................................................................................2
Background to emerging markets................................................................................................2
PEST of emerging selected market..............................................................................................3
Hotel strategy to be adopted as well as to be implemented.........................................................6
Practical application of strategy...................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
International hospitality management is considered as the areas which facilitates individuals
various services related to lodging, travelling and others with assistance of Hospitality industry.
Moreover, hospitality management applies to various sectors such as tour, hotels, restaurants and
other services. Several employments into hospitality facilitate guidance of resort’s or hotel’s
managerial activities. Basically, the international hospitality sector is categorised into three
aspects that are food & beverages, hotels and transportation and lodging which are also
contributes towards respective industry growth (Bavik, 2020). As per the given case, the
undertaken company for this report is Intercontinental Hotel Group (IHG). It performs into
hospitality industry and developed in the year of 2003. Also, its focus is to facilitate true
hospitality to all as well as become leader into respective industry. The topics which are going to
be discussed in this report are SWOT analysis, emerging markets background, PESTLE analysis
of emerging marketplace, hotel strategy to be adopted and implemented. Moreover, the
justifications related to selected strategy are also provided. Apart from this, the practical
application of strategy is also discussed in this report.
MAIN BODY
Background of IHG.
The InterContinental Hotel Group (IHG) is known to be one of the growing entity within
world as well as their key intent is to provide effective hospitality through understandings as well
as recognising individuals and developing satisfying experience of consumers for each and every
one. Moreover, it also facilitates luxury hotels services and facilities which grab the attention of
huge customers across the world. Within international intense dynamic marketplace,
InterContinental Hotel Group (IHG) is well known to develop development of their key firm as
longer as optimising profitability upon new tactics through adding extra products to portfolio,
retain Crown Plaza Hotels project development into China as well as new posts into emergent
economies such as Bali, EMEAA and other places. Along with this, respective firm have about
842,749 bedrooms as well as 5,656 hotels in around 100 countries. Furthermore, International
Hotel Group (IHG) operates various brands such as regent hotels, Kimpton hotel, Voco, Holiday
Inn express and many others.
1

Swot Analysis
SWOT analysis is considered as the anticipating method that may be utilised through
InterContinental Hotel Group (IHG)’s executives for evaluating their present situations. Within
their recent market environment, this is useful strategy for assessing the present strengths,
weaknesses, opportunities and threats of respective entity. Additionally, this retains their
influential share of market through diligent analysis as well as determination of SWOT analysis
(Dev, 2020). Also, it is highly collaborative procedures which incorporate effectual collaboration
among several firms’ areas of logistics, marketing, information management system and many
others.
Strengths:
Personnel: The firm have higher proficient personnel as it invest larger resource into
training & development of their staff as well as encourage them for attaining more effectively.
Consumer satisfaction: The firm have to developed their relationship with consumers as
well as have attained a higher consumer satisfaction level and effective brand equity within
potential clients as if customers are satisfied they again like to use their services that results in
gaining profit.
Weaknesses:
Ineffective financial planning: The ineffective financial planning has drives towards
ineffectual utilisation of funds as present assets rations recommends that entity may utilised
much funds than recent uses.
Opportunities:
New technology: Entity desires to do effective investment within new technologies for
making quick functioning as well as to explore business into other nations. Also, with assistance
of this respective business may able to facilitate advanced services.
Threats:
Consumer behaviour: Changing customer attitude from online channels would act as
threats to supply chain model which is physical framework of firm.
Background to emerging markets.
The emerging economies are transforming the hospitality sector, not just in regards of
several areas for exploring as well as developing business and also as possible upcoming guest’s
source within marketplace. Moreover, the hospitality marketplace is wide as well as facilitates
2