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Internationalisation of Business Case Study

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Added on  2020-03-16

Internationalisation of Business Case Study

   Added on 2020-03-16

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Running Head: Internationalisation of BusinessInternationalisation of BusinessCase study of “We Work”Student ID References1
Internationalisation of Business Case Study_1
Running Head: Internationalisation of BusinessTable of ContentsIntroduction...........................................................................................................................................31. General External Environment..........................................................................................................3PESTEL analysis of Kenya...................................................................................................................32. Competitive Environment of Kenya..................................................................................................5Porter’s five forces for competitive analysis of Kenya.......................................................................63. Conclusion and Recommendations....................................................................................................7Conclusion.........................................................................................................................................7Recommendations.............................................................................................................................7References.............................................................................................................................................9Student ID References2
Internationalisation of Business Case Study_2
Running Head: Internationalisation of BusinessIntroductionInvestment in an emerging country can be beneficial in long run as the features like hugemarket opportunities and emerging economy can lead to a speedy improvement of businessgrowth. This report shows the investment potentials in Kenya which is a centre of growth ofEast Africa. “WeWork” in a search of business expansion in the country needs to haveknowledge about the country’s overall conditions if support a business expansion move byforeign company like “WeWork”. The PESTEL analysis of the country is an ideal analyticalstructure to understand general external environment of the country which have beenpresented in this report. 1. General External EnvironmentPESTEL analysis of KenyaPolitical factorsKenya’s competitive strength is somewhat slowed down due to long-standing time ofelectioneering. Both pre and post election period, investment was full of confusion amonginvestors holding back investment although the nation rose five places to a position of ninetyone as per global competitive report. Instability in business environment is increasing ascompetitiveness is halted across sub- Saharan Africa. But there is reason of hope asgovernment projects that there is economic development of 5.5 percent. Kenya holds goodposition in international competitiveness in terms of labour market and the country isinterested in bringing in innovations for the overall development of national and businessstrength. Talents are expected to be more vital and this causes a shift to talentism fromcapitalism (Chen et al, 2012). Even though the country causes worries to investors for itsuncertain political situation but the nation is set to become at a winning position since itspreparation for fourth industrial revolution. This political condition can ensure better social aswell as economic conditions. Overall uncertain and volatile business environment issomewhat offset by development in health, infrastructure, technical sophistication andpreparedness and business elegance. But in global average this is not satisfactory and Kenyaranks below than many nations (Chen,2011). Economic factorsStudent ID References3
Internationalisation of Business Case Study_3

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