Internationalization and Growth Strategy for Hmlet in Asian Market

International studies

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Main drivers of internationalization for HMLET ......................................................................1
Analysing international growth strategy for Singapore, Hong Kong and Tokyo for Hmlet......3
Discussing challenges faced by Hmlet in Asian market and recommending to emerge as
strong player in co-living space service market. ........................................................................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6

INTRODUCTION
In all over the world different nations are experiencing an significant change in the way
of delivering & marketing of several items, goods and services. The international business is the
concept of doing business activities involving technology, capital, or knowledge comprises of
buying and marketing of commodities, goods and outside services in its national borders. Every
organisation is trying of business expansion from domestic market to global market in economy
by scattering the products to international customers (Ansoff, H.I. And et. al., 2019). The
international business consists of cross-border transactions among the countries. The
internationalization of the business improves the company profits by distributing products to the
nations where cost is high and enhances their development prospects. The report is based on case
study of Hmlet founded in 2016 which is a provider of co-living space service for people living
in Australia, Singapore and Tokyo. It focuses on offering rooms and furnished apartments for
rent. In recent it built his portfolio of co-living properties in Singapore, Hong Kong, Sydney and
Tokyo. The report discusses main drivers of internationalization, international growth strategy of
Hmlet and challenges are discussed face in Asian markets.
MAIN BODY
Main drivers of internationalization for HMLET
Internationalization is the procedure of up surging involvement of enterprises in
international market. It is an significant strategy for the sustainable development that requires
internationalization to bridge the gap among diverse cultures and countries. For
internationalization business the entrepreneur is required to have the ability of thinking globally
and understanding on international cultures (Blau, B.M., 2017). The internationalization of
Hmlet is based on drivers which influence process of how company capabilities can be
developed. It is essential to understand the drivers for Hmlet as it wants to expand its business in
new market and countries.
 Organisation structure- The company needs to decide whether there headquarter will
be central or decentralised organisation by country. The organisation can have flexibility
by having combination of both. In the country every companies different organisation
structure where the work flows in proper manner. For the Hmlet it will organise its
structure in accordance to the countries rule so that work can be performed smoothly. To
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