Internationalization of Walmart

INTERNATIONALIZATION OF WALMART

INTRODUCTION
Internationalization is considered to be a
process related to planning and
implementation of various services and
products so that they are can be adapted to
the local languages and the cultures. This
process can also be termed as localization.
Internationalization based process is also
termed as the translation or the enablement of
localization as well. Internationalization is also
a process of increase in involvement of the
various enterprises in the international
markets (Anand 2015).

INTRODUCTION CONTINUED ...
Different international theories have also
tried to explain the international activities
that are performed by the organizations.
The organizations that aim at expanding
their operations on a global basis have to
implement different theories and strategies
with respect to the needs and demands in
new areas or markets (Chatterji 2017).

Analysis of the global supermarket organization named Walmart
Walmart Inc. is a multinational retail based
organization of American origin that mainly
operates large chains of discount department
stores, grocery stores and chain of hypermarkets
as well. Headquarter of Walmart is located in
Bentonville, Arkansas and was established by Sam
Walton in the year 1962. The organization had
been incorporated in the year 1969 and Walmart
currently owns the Sam’s Club retail warehouses.
Walmart had been able to develop more than
11,000 stores and clubs in around 27 countries of
the world (Corporate.walmart.com 2019).