Internationalization Process used by ABD

RUNNING HEAD: INTERNATIONALIZATION PROCESS 0
INTERNATIONALIZATI
ON PROCESS
Student’s Details-
FEBRUARY 23, 2020

INTERNATIONALIZATION PROCESS 1
Internationalization Process used by ABD
Internationalization process is the activity of the business which elaborates the international
operations of the company. It is concerned with the process of making the product as per the
needs of the international markets (Eriksson, et al., 2015). It requires the substantial
resources for dealing with the complexities and the barriers for making the
internationalization of the products and services. Here, the discussion is made on the skills,
knowledge and capabilities possessed by ABD. Also, the process of internationalization by
making preparation in the management through the betterment of firms, managers and
employees.
Advanced Biomedical Devices (ABD) is initiating the process of internationalization process
through the use of CORE (Company Readiness to Export). It can be observed that the
company has necessary resources, skills and capabilities for the internationalization of the
products. The company’s products which are the biomedical devices are very cheap and easy
to transport in which the company will not have to maintain inventory for meeting the sales.
Apart from this, the company’ product called Speedheal devices had climate-controlled
capabilities which can be warehoused facilities and no problem in the locating of the product
in the foreign market. Besides, the company’s resources in terms of effective packaging can
be seen as the good opportunity to enter into the foreign markets. Also, this can be seen as the
skills of the company for internationalization in which ABD have the products which are
ready for meeting the standards and regulations of the world. As internationalization requires
the capacity for fighting with several complexities into the foreign market, ABD limited has
the capability of after sales service which is seen as the way for dealing with the complex
situations in foreign market (Cavusgil & Knight, 2015).
The management of the company can take several steps for the betterment of
internationalization into the market. The company should be aware of various external factors
which can affect the business and the product of the company. Besides, the knowledge of
lifestyle, culture and religious practices and the extent of competition into the foreign market
would be a possible step. Innovation is the key factor in internationalization in which the
managers will make necessary steps in the driving of innovation that can be helpful in the
internationalization process for the company (Maitland & Sammartino, 2015). Also,
ABD must have the marketing department which will work for the promotion of the products
into the international market. Lastly, the employees of the company must be given the