(PDF) Internationalization of Tata Motors: Strategic Analysis

Added on - 21 Feb 2021

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ResearchMethodologies
Table of ContentsSUBMISSION 1: RESEARCH DESIGN PROPOSAL.................................................................1Chapter 1: Introduction...............................................................................................................1Chapter 2: Research Methodology..............................................................................................2Chapter 3: Data Analysis............................................................................................................6Chapter 4: Ethics, Values, Referencing And Presentation..........................................................7SUBMISSION 2: LITERATURE REVIEW...................................................................................8Chapter 1: Literature Review Introduction.................................................................................8Chapter 2: Literature Review.....................................................................................................8Chapter 3: Literature Review Conclusion.................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................14
SUBMISSION 1: RESEARCH DESIGN PROPOSALTitle: “To investigate strategies employed by TATA group for its evolution.”Chapter 1: IntroductionOverview of ResearchIn a business organisation, evolution is related to the crucial process as it helpcompany in developing their performance level by expanding their activities in severalsectors. It provide opportunities to company in capturing larger market share from itscompetitors at market place. One of the main aim of this activity is to attain sustainabilityin the market for longer period of time (Ayyagari, Dau and Spencer, 2015). This is thereason that company needs to analysis the business environment before evolutive theiroperations so that they easily develop their growth level at competitive area. Forattaining the same, every firm use proper strategies for evolution in the market. Thisbecome more beneficial for organisation by making its brand image more competitiveand famous as well. Thus, it is crucial for company to analysis the market competitionand growth strategies to attain sustainability. It directly contribute in establishingcompetitive brand image at global market and gain higher success as well.Background of ResearchEvolution is one of the important activity or concern that refers to the businessgrowth and continuous development along with expansion in different sectors. It is gothrough various progressive stage that directly contribute in enhancing growth level ofthe company. The main aim of evolution within the organisation is to expand theiroperation in different sectors which put positive impact on overall performance of firm atcompetitive market place (Brones, de Carvalho and de Senzi Zancul, 2014). Currentresearch is based on TATA Group, is an Indian multinational company founded byJamsetji Tata in 1868. Along with this, company also gained international recognitionthat famous for its services. Each and every TATA companies operate independentlyunder the supervision of its board of directors ad shareholders.Rationale of ResearchCurrent research is based on investigating the strategies employed by TATAGroup for its evolution. As it provide depth information about evolution that help1
business organisation to enhance their growth level at market place. This is the reasonthat investigator carried out the current research as it help researcher in their personaland professional career (Chen, Tang and Feldmann, 2015). It also provide support toresearcher in improving their knowledge towards the topic that help them in their careergrowth. With the help of this investigation, investigator easily understand strategies thatused by company for its evolution. Through this, researcher enhance the chances ofattaining appropriate outcomes.Research AimThe main aim of this research is“To investigate strategies employed by TATAgroup for its evolution.”Research ObjectivesTo identify strategies employed by TATA Group to deal with present competitivebusiness environment.To determine major setbacks faced by TATA group since its inception in 1868.To identify factors which contribute to sustainability of TATA Group.Research QuestionsWhat type of strategies areemployed by TATA Group to deal with presentcompetitive business environment?What is the major setbacks faced by TATA group since its inception in 1868?What are the factors which contribute to sustainability of TATA Group?Chapter 2: Research MethodologyThis section is play a significant role in conducting a study in well organized andsystematic manner. Mainly, it is a process that used to gather relevant information anddata with the aim of taking right and valid decision. Research methodology includesvarious assumptions and values that help in making a research effective. With the helpof this section, investigator gather, analysis and interpretation data to reach the finaloutcomes (Chittoor, Kale and Puranam, 2015). In this, research is responsible forselecting suitable method so that proper and reliable research can be undertaken. Thissection also help researcher in identifying or solving research issues by developing wellstructured research activities of data collection. In a investigation, the section of2
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