Internet and eBusiness - Ocado
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Added on 2020-07-23
Internet and eBusiness - Ocado
Added on 2020-07-23
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Internet and E – Business
INTRODUCTIONRapid growth in the information technology and communication creates huge impact onbusiness. It gives new opportunities for expanding business in many other regions. The presetreport is based on Ocado, which is UK based the largest online grocery which established inyear of the 2000. This organization is pioneering in selling retail products online (Yu and Kong,2016). Ocado's product basically include its own brand and make tied up with the Waitrosesupermarket. The present report gather information about organization and its E business. Inaddition, it makes analyze on the different types of e business model which used by organization.TASK 1 1.1 E-BUSINESS OR ONLINE BUSINESS AND ITS TYPESElectronic form of businessreferred to electronic commerce in which organization buyand sell the products through its online ventures. It also refers to making collaborating servicesthat includes customers, business partners and employees, all of this conduct business throughonline (Totten and Cross, 2015). The environment under which e-business takes place are:Social- Business is the part of the society so it is the responsibility of every businessenterprise to serve the best to the society by giving employment, organizing varioussocial welfare programs etc.Political- The policies made by the government regarding payment of the tax etc. shouldbe followed properly by the enterprise. In business environment there are mainly four types of the transaction which are as follows.B 2 B (Business to Business :-In such types of business transaction takes place between two business enterprises. B 2 Bestablishes transactions between retailers and wholesalers or manufacturers. Under this Ocadofor conducting it business operations they include groceries from the waitrose supermarketchain. Along with the rage of the Carrefour's products are also sold via Ocado.In such type ofbusiness transactions takes place between two business entity. Both the buyers and sellers are thebusiness firm where one could be a manufacturer and another is a wholesaler or retailer. Thevolume of the transactions are higher as compared to B 2 C business type. The organization saleraw material or sub components under B 2 B business to their buyers. There are many benefitsunder B 2 B business models such as:They encourage online business.1
Products can be import and export.It improves the currents position of the business.Business to consumer Under this type of e commerce transaction, business sell their products to end users ofthe company (Savin, 2017).in this transaction company sells a range of products and services totheir customers through their online transaction. It mainly includes flowers, toys and magazines. Consumer to business It is unique services under which consumer sells their products to business. Such typesof transaction take place in company through the affiliates program. Under this business firmpurchase products form their customers through online platform. It helps the consumers who arenot able to establish their own business and they also enjoy the brand name of the companywhich increases their sales volume. There are many benefits involved in such business type suchas:The consumers find large market for their products when they make sale throughthese business types.Competition from rival firms helps the consumer to improve the quality of theirproducts and also to serve those benefits which are not given by theircompetitors..Consumer to consumer Under this type of e- commerce business, products are sell from consumer to consumer.Ocado offers such services in which buyer and seller both take transaction through onlineplatforms . Online auction is the best example of such business type where both buyers andsellers are the customer and transaction takes place through third party who charges commissionin return for their services provided. Like other business models C 2 C business also providesbenefits to both the sellers and buyers some of them are:The sellers doesn't have to check the quality of the product offered as they are serving theproduct which are already made so no such improvements have to be added.Sellers find more customers for their products when they sale their products through suchbusiness. 2
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