Internet and E-business

Added on - 03 Dec 2019

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Internet and E-business1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Environment in which e-business is conducted.....................................................................31.2 Benefits and barrier to businesses considering at online presence........................................41.3 Assess the security and legislative issues..............................................................................51.4 Modes of communication available to organization..............................................................5TASK 2............................................................................................................................................62.1 Internet technologies and their importance............................................................................62.2 Main features of HTML.........................................................................................................62.3 Function of client servers and browsers and role of search engines......................................72.4 Use of intranets and extranets business communication aspect in business..........................8TASK 3............................................................................................................................................83.1 Different e-business models that can be used to generate revenue for a business.................83.2 Analyse each e-business models in terms of its capacity to generate revenue......................93.3 Future developments in e-business........................................................................................9TASK 4..........................................................................................................................................104.1 Key elements of good web design structure........................................................................104.2 Impact of well designed websites to an e-business..............................................................104.3 Common issues concerning website usability.....................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................132
INTRODUCTIONIn order to remain competitive in the contemporary market, it is essential for business tofocus on expanding their operational activities by using online platform(Kollmann, 2010).Through using internet platform, organization can easily sell or distribute their products andservices across the national boundaries. However, with the usage of e-business models andinternet technology, organization can easily take advantage in order to meet the changingrequirement and need of customers. For the present report, selected organization is Asos which isone of the leading online fashion stores of the UK that generally deals in selling of fashionableand beauty products to the young customers. The online stores also sell products of 850 brandsand their personal range of fashionable clothing. Furthermore, the report will focus onelaborating various e-business models that are being used by the business that support them ingenerating the revenue and income of the business.TASK 11.1 Environment in which e-business is conductedIn the contemporary environment with the changing aspect of internet technology, it isessential for organization to focus on different environmental factors through which they caneasily conduct their e-business(Hwang and et. al., 2011). Asos which is a renowned onlineBritish fashion and beauty store mainly target young customers to sell their products andservices. Therefore, online business manager of Asos must focus on analysing differentenvironment of e-business so that they can easily conduct the business transaction in variousways as follows:1.Business-to-Business (B2B):Under this form of environment, e-business dealings takesplace between different businesses.2.Business-to-consumers (B2C):This is another environment of e-business under whichtransaction takes place between the business and customer(Wymer and Regan, 2013).3.Consumer-to-consumer (C2C):Under this, e-business environment dealings take placebetween different customers. The best example of C2C business is auction sites.3
4.Customer-to-Business (C2B):This is another environment in which business can conducttheir e-business. Through this, business earn revenue by commenting and reviewing theirsites.Therefore, Asos generally focuses on conducting their e-business transaction throughapplying Business-to-Consumer (B2C) model. Under this environment model, Asos can directlyperform dealing with their ultimate customers and provide required products to their youngconsumers(Kollmann, 2010).1.2 Benefits and barrier to businesses considering at online presenceAsos mainly generate their revenue through focusing on online presence therefore; thereare different benefits and barriers to Asos while considering online presence that are stated infollowing points-Easiest way to target large mass of audience- The foremost benefit of considering onlinepresence to Asos is that it is considered as the easiest form through which business cantarget large audiences. However, through online presence, company can showcases andfeatures wide range of beauty and fashionable products to large customers who areresiding in the different countries.Cost effective method- Another benefit of online presence to Asos is presenting productson the internet platform and delivering products to customers through online medium thatis cost effective method for the organization(Stanford-Smith and Kidd, 2010). Asestablishing online presence requires low budget as compared to opening the authorizedor physical stores. However, it will also benefit Asos in promoting their beauty andfashionable products to large customers as it is considered as less expensive method.Furthermore, with the benefit of online presence, there are also some barriers that exist inexternal environment that directly impact the operations of Asos. The different barrier to theonline presence are-Data security-The key barrier identified by online business manager of Asos whileconsidering the online presence is related with data security. As, executing the onlinedealing of products Asos will ask their customers to fill their necessary personalinformation so that they can purchase their fashionable and beauty products online(Soto-Acosta and MeroñO-Cerdan, 2008).So, the main barrier for Asos store is to secure the4
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